26 Nov Launch
A Christmas gift idea to bring new life to the traditional arts and crafts of the Piedmont region
Index representing the price movement of 100 of the most sought-after fine wines on the secondary market
A unique new technology from Avery Dennison has solved a longstanding problem for wine producers who want to use uncoated bottle labels. Uncoated paper facestocks, with a matt finish are a popular way of achieving a premium bottle ‘look’, but they have always had one major disadvantage: they turn grey when exposed to water. Launching at Labelexpo 2015, the new Aqua Opaque solution resists greying and opens up new design possibilities.
Andrew Crawford, vice president of marketing at Avery Dennison Materials Group Europe, says: “Some uncoated papers can lose as much as 50% of their opacity in the presence of moisture when used with a conventional adhesive – and that makes the bottle label look grey, and with uneven colouring. This new approach protects uncoated papers for up to 2 hours, maintaining their opaque white appearance. It’s a particularly important option for makers of white, rosé and sparkling wines where maintaining a premium brand image in the ice bucket is essential.”