the drinks report..ideas, news and views from the world of wines and spirits, with a special focus on packaging design and technology



Birthday Jack is dressed in black

In celebration of Jack Daniel's 160th birthday, a limited edition bottle has been created for whiskey. The distinctive square 70cl black bottle is decorated with red accents and a smoky gray metallic foil, it contains 40% ABV Tennessee whiskey, and available in September 2010 from premium retailers, RRP £24.99.



Dewar’s range given unified new look


Bacardi Global Travel Retail Division has presented a unified new look for the Dewar’s range of blended Scotch whiskies.
• Read the report




UK launch for historic rum

First Drinks is to launch Mount Gay Rum 1703 Rare Cask Selection in the UK. The super premium selection has been created to honour the Barbados rum's heritage as the world’s oldest rum. It is blended from rums aged for between 10 to 30 years and will be available in prestige on and off-trade outlets from August with a RRP of £125




Make it at Bushmills

winner announced

Ivan Ivanov, a 28-year old lifeguard from Svishtov Bulgaria, has won the Bushmills Irish Whiskey global competition with a prize described as ‘the whiskey lover’s ultimate dream’. He was chosen from finalists from nine countries as the winner of the Make it at Bushmills challenge.
Read the report on the announcement of the competition




1970 vintage release

Highland Park has launched the third bottling – a 1970 Vintage – from the distillery’s Orcadian Vintage Series.
• Read the report



Chivas Room opens at Vinopolis


Chivas Regal has created a branded space at Vinopolis named The Chivas Room. The luxury space is located in a key position during the tour and offers consumers the opportunity to engage with the brand during the experience.
• Read the report



Peated cask Belvenie

The Balvenie malt master David Stewart has created a new limited edition expression: The Balvenie Peated Cask aged 17 years, a marriage of single malt Scotch whiskies finished in peated casks and new American oak.
• Read the report




Masterminds in malt sought

The Glenfiddich Malt Mastermind of the Year award is an on-trade initiative by the Scotch whisky brand and UK distributor First Drinks. It aims to showcase the bar trade’s most passionate malt enthusiasts.
The competition is open to anyone in the on-trade and the winner of the title will receive a trophy, £1,000 cash prize and a VIP trip to the Glenfiddich distillery where they will get the exclusive opportunity to taste a range of rare expressions.



Age matters


Chivas Brothers has launched a global campaign to advocate to consumers the importance and value of Scotch whisky age statements.

• Read the report




Premium pisco


Chilean winery Vina Tamaya in the Limari Valley is launching its The Gran Pisco 2006 in luxury packaging on the international spirits market. Double distilled from Pink Muscat and Muscat of Alexandria grapes then kept in French oak barrels for two years, it is golden amber in colour and has fruity and toasted notes with hints of orange zest and rose petals. Only 322 bottles have been produced from this first harvest.



Fresh look for Teachers

Teacher’s whisky is to have a new, more contemporary bottle from July, which will highlight the high malt content of the blend.
• Read the report



E8 launches spiced rum and new packaging

Super premium rum brand, Elements 8 has created a barrel infused spiced rum, which is being launched this summer. Designed to create a “new tier” of premium spiced rum, Elements 8 Spiced will target style bars and luxury retailers, with an RRP of £29.99 to £34.99, the same as the Elements 8 Gold and Platinum.
• Read the report



Getting into the spirit

The Drinks Report highlights some of the new spirits product launches at at Distil . . .
Read the report



Heritage Armagnacs launched


To celebrate Armagnac’s 700th anniversary, Bordeneuve Chateaux & Collections has created the limited edition Armagnac Baron de Sigognac Heritage, a series of 70 year old Armagnacs of which only 700 bottles of 70cl will be produced (for the whole world).
• Read the report



Maxxium Travel Retail is raising the profile of Brugal with a campaign for the Caribbean golden rum at London’s Heathrow airport
• Read the report



Dressed for Cannes

Official supplier to the Cannes Film Festival since 2004, Rémy Martin Fine Champagne Cognac has created VSOP Cannes to pay tribute to the legendary event.
Dressed in a scarlet coat reminiscent of the iconic red carpet, this first exclusive limited edition of 2,000 one-litre bottles will be available exclusively at selected airports from mid-April.



Collectable bottle to grow forests


Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organisation American Forests to release a collectible bottle in conjunction with a tree-planting effort.
• Read the report




Top marks for 21 year old


The Macallan Fine Oak 21 Years Old Single Malt scored the highest marks – 97 points – to scoop the top prize, the Chairman’s Trophy, at the Ultimate Spirits Challenge held in New York March 1-3.


St Patrick's Day edition revisited


Pernod Ricard premium Irish whiskey brand Jameson is bringing back its signature limited edition silver bottle as part of a range of off- and on-trade activity to celebrate St Patrick’s Day 2010.
The stylish silver sleeve with eye-catching detail and embellishment along the base and bottle neck adds a modern twist to the brand's Irish heritage, which, the company says, has successfully proven to recruit younger adult consumers to the brand.
• Read the report


Appleton's rum message online

Appleton Estate Jamaica Rum has launched a global on-line campaign with the introduction of its new website – appletonestate.com – that “brings the essence of Appleton Estate Jamaica Rum to life on the screen in an exciting, innovative, interactive and responsible manner".

• Read the report



Cognac gets PGI protection in China

Cognac has become the first Protected Geographical Indication (PGI) ever to be recognised by China, preparing the way for Chinese recognition of other European areas and products.
• Read the report



..and Scotch in Malaysia and Thailand

Protection of Scotland’s national drink has received a double boost, with two important export markets agreeing to recognise ‘Scotch Whisky’ as a product that can only be made in Scotland. Malaysia and Thailand – which together represent over £40m in annual Scotch exports – have granted applications for ‘Scotch Whisky’ to be registered and protected as a ‘geographical indication of origin’ (GI). Scotch Whisky is the first spirit drink from the European Union to receive such a high level of protection in Malaysia.




Gift with purchase boosts sales

After its successful debut in Canada, the Dewar’s trolley bag promotion is rolling out worldwide this month, January. Travellers receive the bag as a gift with the purchase of any three bottles from the Dewar’s premium portfolio: 12YO, 18YO and Signature. At Canadian border stores Peace Arch and Peace Bridge, the promotion resulted in a sales uplift of over 50%.




Diageo launches the Malt Matcher

  
The Malt Matcher is an iPhone application and online tool to help consumers select the right whisky as a gift for relatives, friends or colleagues.
Designed to cut through the array of brands, regions, flavours and age statements and make it easier match a malt to an individual’s tastes, it is available online at www.maltmatcher.com or as a free iPhone app from the iTunes store.



Legendary malt

Highland Park
has launched The Earl Magnus Edition 1, a 15 year old single malt whisky bottled at cask strength (52.6% abv). The distilery has also announced its first 'tasting collection'.
• Read the report



New Islay malt
Angus Dundee has launched Smokey Joe, a peaty Islay malt whisky. Bottled at 46% abv and non chill-filtered Smokey Joe will be available in western European markets, the UK, US and selected Asian countries. The consumer price is expected to be in the region of £26.99 in the UK and €29.99 in mainstream Europe.




Something Special art competition
Building on the huge success of last year’s Digital Enbotellarte programme, Something Special blended Scotch whisky is continuing its foray into the world of digital art with the launch of its 2009 Enbotellarte exhibition tour in Quito, Ecuador. 
• Read the report


Viking style
The 1964 and 1968 expressions from the Highland Park distillery’s new Orcadian Vintage Series have been launched in packaging that reflects the artisanal nature of the single malts and which consumers will want to keep long after the liquid has been savoured
.
• Read the report



Beyond the bar
Ballantine’s 12 Year Old's lastest campaign ‘Beyond’ invites consumers to look at things in a different way and discover what lies beyond the ordinary. Created by brand agency Dragon Rouge, the campaign incorporates POS materials and merchandise with a trompe l’oeil theme. Trompe L’oeil, trick the eye, is an art technique which involves the use of extremely realistic imagery to create the optical illusion that the depicted objects appear in three dimensions, rather than two. See l illustrations above and below.


Above: Ballantine's trompe l’oeil



On-trade initiatives
J Wray & Nephew UK are leading the winter programme for its Appleton Estate Jamaica Rum range with a combination of new initiatives - led by its progressive Appleton Estate Academy concept which established the sector’s tutoring system over four years ago.
• Read the report



Chivas Regal
by Lacroix


French fashion designer Christian Lacroix has designed a lavish limited edition Chivas Regal 12 magnum decorated using lazer metallization technology.

• Read the report


The Macallan 57 YO presented in Lalique

The Macallan and Lalique, two luxury brands, have launched the third decanter in The Macallan in Lalique Six Pillars Collection. The Macallan in Lalique Finest Cut decanter contains an exceptionally rare 57 years old 48.5% abv single malt whisky valued at US$15,000.
• Read the report


New Chieftain's releases

Independent bottler and distiller Ian Macleod, is to launch a range of new releases from its exclusive Chieftain’s limited edition collection.
The rare casks include new bottlings from some of Scotland’s finest distilleries and showcases a complete redesign of the bottle and packaging of the Chieftain’s range.
• Read the report


L’Essence de Courvoisier in Baccarat

Maxxium UK has launched L’Essence de Courvoisier. Packaged in a Baccarat decanter and retailing at £1,800 a bottle, it is aimed at connoisseurs and collectors of rare and luxury cognacs.
• Read the report


Glengoyne adds 12YO Highland

Glengoyne Distillery has added a 12 YO to its Highland single malt Scotch whisky range.
The bottle and metallic gold/copper coloured tube presentation, developed by Ron Burnett Design, align with Glengoyne 10, 17 and 21 YOs. Each feature tasting notes and details about Glengoyne’s traditional craftsmanship. 
Brand owners Ian Macleod Distillers plan to export the 12 YO to over 60 markets. RRP £33.99 (US$56.00, €39.50).


Corryvreckan now on general release

Ardbeg, the peaty, smoky and complex Islay single malt whisky, has released a new expression – Ardbeg Corryvreckan – named after Europe’s largest and the world’s second largest whirlpool, which lies beside the Hebridean Isles of Islay and Jura, off the west coast of Scotland.
• Read the report




Highland Park Hjärta launch

In recognition of its Scandinavian heritage and newly refurbished Orcadian distillery visitor centre, Highland Park is launching a limited edition single malt, Hjärta. The bottling, which means heart in old Norse, captures the historic bond between Scandinavia and Orkney
.
• Read the report



Glenfiddich releases 50YO

From a limited stock of 500 bottles, just 50 will be released annually over the next 10 years to be retailed at £10,000 a bottle.
The packaging of this extraordinarily rare single malt reflects the excellence of the whisky inside – rich with authenticity and heritage.
• Read the report



Buy the barrel

Glenglassaugh Distillery is expanding its private cask sales programme with the launch of '250 Club' which offers an extensive range of cask types and sizes. All prices include 10 years storage, insurance, a range of gifts and privileges for owners and pre-payment of bottling charges. The distillery has been offering consumers the chance to own their own cask for £500. The 50 Litre octaves contain new make spirit at a filling strength of 63.5% abv. It is expected that the single malt whisky will be ready for bottling after five to seven 7 years maturation.
• Read the report



Madeira matured malt

The Balvenie Madeira Cask 17 Year Old 43% abv single malt is the latest in a series of six 17 Year Old limited edition releases by the Speyside distillery. Matured in traditional oak and finished in Madeira wine casks, it offers a spicy counterpoint to the rich sweetness of 2008’s release, The Balvenie RumCask. Available from September 2009 for a limited period at a rrp of £69.99.

Brown Spirits
Spirit Drinks range from Glenglassaugh Distillery offers insight into the evolution of whisky

The Glenglassaugh Distillery Company has released a unique range of “Spirit Drink” products – an opportunity for malt whisky fans to sample the evolution of the spirit that will eventually become whisky. The range – packaged in 200ml bottles and all at 50% abv – initially comprises four products under the Spirit Drink brand umbrella.
• Read the report

Tomintoul releases 12YO Portwood

Tomintoul Distillery, owned by Angus Dundee Distillers, has released a limited edition 12 YO single malt finished for 20 months in Portwood casks. Bottling was at 46% abv without chill-filtration and with no added colouring.
The expression is supplied in cases of 6 x 70cl bottles, each presented in a cylindrical tube, and will be available in Europe and Asia, and travel retail. RRP £33 / €39 a bottle.
The Tomintoul range now consists of eight expressions: Peaty Tang; 10 and 16 YO; 12 YO finished in Oloroso sherry casks; 12 YO finished in portwood; 14 YO at 46% abv; the 1976 Vintage and the 33 YO.

Glencadam adds trio of malts to Highland range

The 195 year old Glencadam Distillery, owned by Angus Dundee Distillers, has added three new releases to its range of Highland single malts – a 12 YO finished in Portwood (RRP £39.99 / €45.99), a 14 YO version finished in Oloroso wood (£42.99 / €49.99) and a 21 YO (£55.99 / €64.50) join the current 10 and 15 YO expressions.
The new releases have been packaged in striking colours complimenting the look and feel of the 10 and 15 YO products. Initially, they will sell in mainstream western Europe and the US.

Glengoyne expands single cask portfolio

Glengoyne, the 175 year-old distillery owned by Ian Macleod Distillers, is expanding its whisky portfolio with two new limited edition single cask Highland malts.
The 13 YO expression is presented in a handcrafted dark wood box to showcase the whisky's deep amber colour, while the 23 YO is displayed in a varnished oak case with copper plate to match the whisky’s old gold colour.
There will be 256 bottles of the 13 YO and 548 bottles of the 23 YO available worldwide. RRP £120 for the 13 YO and £195 for 23 YO.

First small batch from Kilchoman

Kilchoman, Islay’s farm distillery, has launched its fourth single malt, Summer 2010 – its first small batch release, which has been 100% matured in fresh and refill bourbon barrels and reduced to 46% abv using Islay spring water. The whisky was vatted and reduced to bottling strength on Islay and then shipped in 1,000 litre transit tanks to Houston Bottling Company, Glasgow.
Summer 2010 is 3 YO and 17,500 bottles have been released worldwide. It is pale straw coloured with strong peaty aromas with pear drops, citrus and hints of mango. An initial sweetness is followed by peat smoke, mixed fruits and cloves which linger on the palate.
Available in 21 markets worldwide. RRP £45 and £48.


Glendronach releases four new wood finishes

GlenDronach Distillery in the Scottish Highlands has released four new wood finishes – Sauternes, Virgin Oak, Moscatel and Tawny Port Wood – the first of their kind from the 180 year-old Aberdeenshire distillery.
Each expression was initially matured in European oak then finished in a very small batch of the respective wine barrels (or in one case, virgin oak). All are non-chill filtered and of natural colour and bottled at 46%abv.
• Read the report

...plus a second batch of rare sherried malts

A second batch of seven rare, single cask, richly-sherried Highland malts has been released by GlenDronach. The expressions include: a 1971 Oloroso butt 48.8%abv (£379.99); 1972 Oloroso butt 51.5%abv (£359.99); 1978, Oloroso puncheon, 51.2%abv (£184.99); plus 17, 18, 19 and 20YO sherried expressions.

Gift tin for Chivas 12YO is designed by Alex Trochut

Chivas Regal Scotch whisky has teamed up with graphic designer and illustrator Alex Trochut of Barcelona – renowned for his technically exquisite type creations and designs – to launch a limited edition gift tin for its 12 Year Old expression.

The presentation tin, which will be available globally, was inspired by the Chivas Regal heraldry and label crest and incorporates a contemporary, bold monogram based on the twists and movements of a steel ribbon. Its clean metallic finish is elegant, contemporary and masculine – qualities that match the projected image for the brand.


Distillery launches 14YO and celebrates first year of profit

The Arran Malt 14 Year Old is a single malt Scotch whisky from the 15 year-old Scottish independent distiller based in Lochranza, Isle of Arran. The new whisky is bottled without any chill-filtration at 46% ABV and uses no artificial colouring.

The distillery is also expecting to make its first profit since opening its doors in 1995 - this is anticipated to be £35,000-£40,000.

Says MD Euan Mitchell: “For a distillery of our age and size, and because of whisky’s maturation period, it was always accepted that it would take time to deliver profitability. Seeing as the Isle of Arran Distillery was purpose built from scratch, this is clear recognition of the progress we are making.”

The Arran Malt 14 Year Old (RRP £38.99)


Dartington Crystal chosen by Royal Salute for premium blend

Scotch whisky brand Royal Salute is using bespoke hand-crafted decanters by Devon based Dartington Crystal for its most prestigious blend – Royal Salute 62 Gun Salute.

Dartington Crystal - the last surviving volume glass makers in the UK - makes each decanter by hand at its workshops in Torrington. Using the finest midnight blue crystal, each piece is decorated with 18 carat gold and crowned with a cut crystal stopper.
       
Neil Hughes, managing director for Dartington Crystal comments: “It has been some time since a British crystal company has worked with such an internationally renowned brand, so I feel proud we have been able to keep the operation entirely UK based, especially given that the product is aimed primarily at the Asian market.”

62 Gun Salute duty free RRP US$2,200

Glenfarclas 105 given a stronger and more contemporary image

More than 40 years after the first bottling of Glenfarclas 105 Cask Strength, J & G Grant has released a more contemporary presentation for this heavily sherried expression.
The branding on the bespoke 70cl bottle has been given a stronger identity that is built on the 105’s cult status.
The Speyside whisky is selected from some of the finest casks from the distillery’s warehouses which are vatted together to give a constant 60% ABV without adding water at bottling.

Picnic Cognac

Rémy Martin’s Coeur de Cognac is being presented in a limited edition summer gift pack for “outdoor enjoyment during the summer months”.
The ‘pop-up’ style case includes the Coeur de Cognac carafe with a bespoke white leather jacket for easy carrying and two screen-printed tasting glasses.


Unique Style

Single de Samalens is a new style of Armagnac created by the house of Samalens to show the spirit's diversity. The range, which comprises three age denominations – 8, 12 and 15 YO, is described as "dry as a single malt whisky, but with highly subtle floral aromas and astonishing complexity”.

• Read the report


Jim Beam launches travel retail exclusive

Beam Global Spirits & Wine has launched a premium expression of its bourbon whiskey, Jim Beam, exclusively into travel retail.

Initially available in Heinemann outlets worldwide, Jim Beam ‘Signature’ has been created by seventh generation master distiller Fred Noe and is distilled from six unique grains and aged for six years in hand-selected white oak barrels.

Bottled at 44.5% ABV, it offers a smooth and rich flavour with a silky finish and a pleasant nose of caramel, oak and subtle grain and spice notes.

RSP of €29.99/1litre


The deep amber flask-style bottle is presented in a soft faux leather bag. A neck tag tells the story behind the whiskey

Whisky distiller wins environmental award

The Scottish Farmer business magazine awarded ʻEnvironmentally Aware Supplier of the Year 2010ʼ to Islayʼs Bruichladdich distillery for its organic single malt, using Scottish barley and supporting local farmers in remote, rural areas.
The privately-owned Hebridean distillery annually commissions 2000 tons of heritage and modern barley varieties from 23 Scottish farms, including 14 on the Isle of Islay.
Bruichladdich MD, Mark Reynier, said: “Provenance is very important to us in these days of bland globalisation. From barley to barrel to bottle we have total traceability and variety, so our customers can enjoy maximum authenticity and flavour. We highly value our farmer relationships and are honoured to have been recognised by this environmental award. Single malt whisky is made from water and barley; we think it should be exclusively Scottish-grown barley; it is, after all, called ʻScotchʼ.”

Six Isles limited edition Pomerol Finish launched

Independent bottler and distiller, Ian Macleod Distillers, has launched a limited edition Pomerol Finish of its blended single malt Scotch whisky, The Six Isles, enhancing its rich, peaty and honeyed flavours with spicy, red fruit notes.

Blending six full-bodied single malts from each of Scotland’s whisky producing islands of Islay, Jura, Skye, Mull, Orkney and Arran, The Six Isles brings together the distinctive style and flavour of each island.

Taking its lead from original Pomerol wine casks, the tube and bottle label is an eye-catching deep red with embossed gold lettering.

Available worldwide, 3,266 bottles at RRP £37.49/70cl.

Arran celebrates 15 years

To mark its 15th Anniversary the Isle of Arran Distillery has released a commemorative bottling - a 1999 vintage which has been finished for two years in Amontillado Sherry casks. This has given the Arran Malt a rich nutty character with a complex sweet-spicy finish.

 Arran’s Master Distiller, James MacTaggart said: “The quality of these casks from the house of Valdespino is second to none and we are delighted with the end result. Bottled at natural cask strength of 54.6%abv and limited to 5,640 bottles worldwide, demand for this release is sure to outstrip supply.”

The packaging makes a feature of the wings of a golden-eagle, the symbol of the Arran Distillery.
RRP £55.00




Tullamore Dew’s range now comprises Black 43, 10YO Reserve, 12YO Special Reserve, 10YO Single Malt

Tullamore Dew launches higher strength Black 43 Irish whiskey

Tullamore Dew - the Irish whiskey brand now owned by William Grant following its purchase of C&C International - has launched Black 43, a limited release which has just made its world debut in the Czech Republic by distributor Stock Spirits.

The triple distilled blend, enriched by spicy full-flavoured pot still whiskey aged in old Oloroso sherry casks is, as the name implies, has a higher alcohol strength of 43%abv.

“The new Black 43 is packaged in the standard Tullamore Dew bottle as an everyday drink, but the deep matt black labelling and silver foil give it a strongly masculine and sophisticated personality – in line with our target audience expectations,” says C&C International’s marketing manager, Benoit Batard.

RRP €18.50 / 70cl


Chivas gives Aberlour
a premium polish

Chivas Brothers is giving its Aberlour malt whisky a more contemporary premium look to clearly position the brand in the luxury spirits category.  It is currently being rolled out on a global basis.

The packaging has been designed by agency Lewis Moberly to improve on-shelf stand out and brand recognition with a visual consistency across the 12, 16 and 18 Year Old and A’bunadh.

Naturally rough paper has been used for the canister and label, while the palette of earthy colours reflects the whisky’s name – A’bunadh means ‘of the origin’. 

A’bunadh’s overall design is now consistent with the rest of the range but includes additional technical information about the whisky’s production process.




Famous Grouse packaging continues to evolve

The Famous Grouse blended Scotch whisky has had a complete packaging update. The new design, which will be phased in this summer, marks the start of a new campaign for the brand in the UK backed by significant investment from Maxxium UK.
• Read the report

Prestige range designed to look more prestigious

Chivas Brothers has given its Ballantine’s prestige range of blended Scotch whiskies a new look to better reflect their premium status.

The revised packaging, which will appear on shelf first in Asia duty free then key markets from June, includes Ballantine’s 17, 21 and 30 Year Old blends.
• Read the report
Kilbeggan Distillery releases first bottling in over 53 Years

For over 200 years the Kilbeggan Distillery in Co. Westmeath, Ireland, produced fine whiskey but in 1957 the stills ran dry and Cooley Distillery came to the rescue. Cooley Distillery has just released the first whiskey distilled at the old Kilbeggan Distillery in over 53 years.

The launch of the first Kilbeggan bottling also marks the unveiling of the recently rebranded Kilbeggan Irish Whiskey.  Currently sold in over 35 international markets, the Kilbeggan brand is Cooley Distillery’s flagship blended whiskey.
• Read the report
Ardbeg launches super-peaty 60.01%ABV Supernova 2010 edition

Islay malt whisky Ardbeg has produced a second edition of Ardbeg Supernova – SN2010 – to be released on May 31.

This limited edition release, with its explosive smoky flavours and very high peating level is some 40% more peaty than the distillery’s renowned and already very heavily peated flagship – Ardbeg Ten Years Old.

It follows the worldwide success of the first Ardbeg Supernova released in 2009 which was test launched first as a limited bottling for the distillery’s fan club the Ardbeg Committee (where it sold out online in under two hours) followed by a wider market release.

Ardbeg SN2010 has the same very high peat levels as the 2009 release but a higher strength at 60.1% ABV and deeper, earthier character. RRP £80.00.


Spirits sampling service launched

Online retailer and independent bottler, Master of Malt, has launched a whisky sample service called Drinks by the Dram. The idea is to allow whisky lovers and drinks connoisseurs to purchase inexpensive 3cl (30ml) samples of Scotch whisky and other spirits so they can ‘try before they buy’.
• Read the report

Teachers to carry on-pack promo for Ardmore single malt

In selected Sainsbury’s, Morrison’s and Tesco stores during June and July, a complimentary 5cl bottle of Ardmore Traditional Cask will be attached to Teacher’s Blended Scotch whisky.
Maxxium UK’s brand manager for Teacher’s and Ardmore Janette Peat says: “This on-pack promotion aims to educate consumers about the special relationship between Teacher’s and Ardmore. Teacher’s contains 45% malt whisky and is made up of at least 35 single malts from all over Scotland, including the award-winning Ardmore.
“By offering consumers the chance to try Ardmore, we aim to reinforce the quality credentials of Teacher’s Blended Scotch Whisky and drive awareness, trial and re-purchase of Ardmore among a wide audience.“




TV show sponsorship beginning May 17.
Courvoisier to sponsor daily UK TV show

Maxxium UK is embarking on a yearlong sponsorship deal with More 4’s The Daily Show to raise the profile of Courvoisier, as a mixable spirit.
Footage of Courvoisier VS and Courvoisier Exclusif will showcase how cognac can be used to create cocktails and mixed drinks at home.

Whisky conference defies travel chaos

In the week the Icelandic volcano erupted and all flights in and out of the UK were grounded, the World Whisky conference in Glasgow went ahead as planned.
Last minute speaker changes and a number of delegate no-shows was inevitable but those who failed to make that extra effort to attend missed some very good discussions and presentations.



Among the most popular speakers were James Espey on NPD and Richard Williams on brand design.
Read the report on James Espey's presentation
Read the Williams report

Arran enlists retailers to select new single cask

Isle of Arran Distillers is asking 30 of Scotland’s leading whisky retailers to join a panel to determine which whisky will be its next single cask bottling.
Isle of Arran’s master distiller James MacTaggart will select five casks to be sampled and scored. The cask with the highest aggregate score will be selected for bottling later this year; with the names of the panel members printed on the back label as a ‘thank you’.

James MacTaggart
The whisky will be exclusive to the UK market.
The retailers will also sample the current range of single malts plus enjoy a sneak preview of three new releases including a 14-year-old malt and a 1999 malt to be released on the eve of the distillery’s 15th anniversary on July 3. 
Managing director Euan Mitchell says: “This event is a great opportunity for us to showcase our product range to the leading retailers in Scotland.”

Laphroaig launches exclusive 20YO with Aelia
 
Beam Global Spirits & Wine is launching a new limited edition of 700 bottles of its Islay single malt, Laphroaig. The Laphroaig Double Cask 20 Year Old will be available exclusively through travel retail group Aelia in a partnership with Beam’s European travel retail distributor, Maxxium Travel Retail.

Aelia’s Buy Paris Duty Free shop will retail the whisky at an RRP of €225. With an ABV of 46.6%, Laphroaig Double Cask 20 Year Old is matured for 18 years in hogshead barrels and then in quarter casks for the last two years to give a sweeter, richer style of Laphroaig that retains the traditional peat smoke tang.

Each bottle is individually numbered and signed by Laphroaig distillery manager John Campbell.

Premium packaging for world’s oldest whisky
. . .with the choice of closure a key element

Scottish whisky merchant Gordon & MacPhail recently released the world's oldest bottled single malt whisky, the Mortlach 70-year-old, at a ceremony in Edinburgh Castle with a price tag of £10,000 a bottle. Its packaging has been carefully selected and comprises a stunning teardrop-shaped hand-blown crystal decanter sealed with a Prestige cork stopper from Amorim’s Top Series range.
• Read the report


Glenfarclas 40YO launched

Glenfarclas has added a 40 year old whisky to its portfolio of Highland single malts. The Scotch has been bottled at 46%abv from casks filled in the late 1960s and selected by George S Grant, director of sales and the sixth generation of the family that own and manage the Speyside distillery.

With good stocks of casks filled in the 1960s, the distillery is now able to offer whisky with a 40 YO age statement as part of its core range. And the use of simple packaging akin to the 10 YO, has enabled J & G Grant to keep the UK RRP down to £350. As George Grant explains: “Compared to other whiskies of a similar age, this has been priced to open and enjoy.” It will be available worldwide, with a quarter of production destined for the US.


Kilchoman releases Spring 2010

Kilchoman, Islay’s farm distillery, has launched its third single malt bottling. Spring 2010, a smoky peat -style malt, has been matured for three years in a combination of fresh and refill bourbon barrels then finished in Oloroso sherry butts. For the first time, the distillery’s has used its own spring water to reduce the whisky to 46% abv. The whisky was vatted and reduced to bottling strength on Islay and then shipped in 1,000 litre transit tanks to the Houston Bottling Company.
Kilchoman Spring Release is available from 24 specialist whisky retailers in the UK and 17 markets worldwide. UK RRP £45.


GlenDronach releases LE 31 YO cask strength expression

BenRiach Distillery has launched GlenDronach Grandeur, a 31 year old 45.8 abv. cask strength expression selected by master distiller Billy Walker from some of the oldest oloroso casks at GlenDronach.

Marketing manager Kerry White says: "A vast selection of barrels, hogsheads, puncheons and butts has been maturing in the traditional dunnage warehouses since the 1960s, and it is the most extraordinary and remarkable of these which have been chosen for this very special bottling."

Approx 1,000 individualy numbered bottles were generated from the first production run, and these will be available throughout the world. UK RRP £374.99.

Isle of Aran launches limited edition Rowan Tree malt

Isle of Arran Distillers is celebrating it’s 15th anniversary with the launch of The Arran Malt Rowan Tree single malt Scotch whisky.

This limited edition of 6,000 bottles (RRP £38.99) consists of 10 ex-olorosso sherry butts selected by master distiller James MacTaggart from the 1997 distillation. The result is a golden-coloured malt which has, over the 12 years of maturation, developed complex aromas of dark chocolate, cherries and ginger with a distinctive mint-toffee character on the palate.

Named after the trees that surround the Isle of Arran, the whisky is the second edition in an Icons of Arran series. The first edition, The Peacock, was named after the distillery’s live-in peacock.

Diageo launches the third batch of single-cask malts in 'The Managers Choice' collection

The releases are being staged over several months. The first batch was introduced in September 09, and a second colection in January 2010, now Scotland's biggest estate of single malt distilleries has issued a third batch. One more batch in May 2010 will follow to complete a comprehensive series of all 27 of Diageo's single malt Scotch whiskies

Labelled The Managers' Choice, the rare limited-edition series is aimed at collectors and connoisseurs who will enjoy owning and exploring an unusual expression of their favourite single malt or even a whole anthology of highly individual single malts, chosen to represent each of 27 distilleries’ distinctive but authentic whisky signature.

Among the seven expressions that feature in this third release are several single malts familiar to many malt whisky drinkers - Caol Ila, Glenkinchie, Glen Ord and Royal Lochnagar. But Dailuaine, Inchgower and Mannochmore normally enjoy only very limited availability.

• Read the report

Single Estate Cognac

ABK6 Cognac has responded to the success of single malt whiskies with a range of Single Estate Cognacs for a new generation of brown spirits consumers. Every step of their production is carried out on the estate from vineyard, wine, distillation, ageing and blending to bottling.
ABK6’s strategy is backed by 250ha of chalky hilltop vineyards, producing wines for spirits with good ageing potential, and the equivalent of 3m bottles aged in Limousin oak for over 10 years, offering long-term availability and stability in quality.


The Dalmore Mackenzie aims to raise funds

A new limited edition of The Dalmore Mackenzie, comprising only 3,000 bottles, has been released to mark a new era in the distillery’s long affiliation with the Mackenzie Clan. The Mackenzie family, owners of The Dalmore distillery for almost a century, were the inspiration behind The Dalmore’s stag head logo.
The partnership aims to raise funds to help refurbish and maintain Castle Leod and to support a range of activities organised by The Clan Mackenzie Society of Scotland & The UK.
• Read the report



Batch Three available mid-May. RRP £31.49

The Belvenie Signature 12YO Batch Three released

First created in 2008 to mark malt master, David Stewart’s 45th year in the whisky industry, The Balvenie Signature 12 Year Old from William Grant & Sons is a limited release, single malt Scotch whisky produced in small, numbered batches.

Its character is achieved through marrying the three traditional cask types: first fill bourbon, refill bourbon and sherry. From the sherry butts comes rich fruit and spiciness; the bourbon barrels convey subtle vanilla oak and layers of honey, while the refill casks impart delicate, sweet notes and smoothness.

“What we've ended up with is a complex single malt with many layers of taste and structure, one that really demonstrates the magic of the wood – making it a lovely addition to The Balvenie collection,” says Stewart.


Highland Park launches Vintage Editions range

The range, exclusive to global travel retail and a first for the distillery, consists of four single malt whiskies distilled in 1998, 1994, 1990 and 1973.

Max McFarlane, whisky maker at the Orcadian distillery chose sherry seasoned casks that would showcase different dimensions of the classic Highland Park profile of honey sweetness and aromatic peat. The differences between the expressions lie in the extent to which first-fill or refill European and American sherry oak casks have been used.

The 1998 and the 1990 Vintages emphasise the smokier notes while the 1994 and the 1973 highlight the sweeter characteristics.

Duty Free RRP: 1998 €46 (1litre), 1994 €65 (70cl), 1990 €99 (70cl) and 1973 €750 (70cl). The range will be available from April/May 2010.



The oak box draws on Orkney’s Norse heritage in the form of the woodcarvings in the characteristic ‘gripping beast’ style seen on the Oseberg ship, the oldest and most beautiful vessel of the Viking age.

Glenfiddich steps into new territory

William Grant distillery Glenfiddich has released a 14YO Glenfiddich Rich Oak single malt Scotch whisky (RRP£30.99) that has been finished in virgin American and European oak casks. Malt master, Brian Kinsman, says the uniique process has given rise to a whisky of “exceptional quality and flavour”.
To celebrate the association with virgin European wood, Glenfiddich is planning to plant a Glenfiddich Oak Forest. Chairman, Peter Gordon, will plant the first sapling in March, ahead of a grand opening in November.


Bibendum signs Cognac and Armagnac agencies

Bibendum has signed up four exclusive agencies from Cognac and Armagnac. The new arrivals into the UK wine merchant’s portfolio are Samalens Armagnac, Larressingle Armagnac, Cognac Pierre Ferrand and Landy Cognac and include the oldest vintage dated Cognac available on the commercial market.
• Read the report


A new modern Blenders Pride for the new modern India

International branding and packaging consultancy Claessens Cartils has redesigned the bottle and brand presentation of Pernod Ricard’s Blenders Pride, a premium blended whisky made in India from imported Scotch malts and Indian grain spirits.

The new bottle, label presentation, and gift box have a more contemporary presentation, signaling premiumness, style and success for the emerging young professional middle classes in India, while keeping the core values of the brand.

Sailor Jerry spices up its image

The premium, old-style Caribbean rum brand Sailor Jerry Spiced has revised both its flavour and packaging.

The rum has become more rounded and slightly less sweet, whilst the packaging sees a new label that brand owner William Grant says “reflects the no-nonsense and straight-talking attitude of the man whose signature the label bears”.

“Sailor Jerry Spiced is flying at the moment but, for the long term future of the brand, we think it’s important to build on the legacy that is its inspiration. This is a really exciting change for the brand and ensures that our future is firmly rooted in our past,” says Gemma Adams, brand manager at UK distributor First Drinks.

To coincide with these product developments, the brand has also appointed a new brand ambassador,  Emma Li Stenhouse.

Grand Armagnac Janneau launches Single Distillery
range in contemporary packaging

Selected from Janneau’s large stocks, the new line comprises four Armagnacs with different minimum periods of ageing: 8 year old, 12 year old, 18 year old and 25 year old, which is clearly defined on each of the 50cl bottles. The contemporary-style packaging was the result of a joint effort by Janneau's in-house creatives and Daedalus, a packaging agency based in Angoulème.

Unusual in Armagnac, where most Armagnacs are distilled only once, the Single Distillery range is entirely produced using the double distillation method, and the Single Distillery name indicates that it is distilled, aged and bottled uniquely at the House of Janneau in the heart of the Armagnac region. Janneau was one of the first Armagnac producers to reintroduce double distillation to the region in 1972, fervently believing that when fused with the specificity of the Armagnac ‘terroir’ gives a finer quality to the spirit.

The Single Distillery is a soft, fruity and fine style that is tastefully packaged in elegant coordinating drums. A new concept in Armagnac, that confirms its place as a premium AOC spirit.

US$3m jewel-encrusted Chambord bottle on Brown-Forman stand

Brown-Forman is to unveil a Chambord liqueur bottle fashioned with US$3m worth of diamonds, gold and pearls, plus new packaging for Southern Comfort at the Duty-Free Show of the Americas this month in Orlando.

Designed by international jeweller Donald Edge, the appearance of the pricey Chambord bottle is the fourth stop on a worldwide tour. And, yes, it is for sale.
• Read the report

Bruichladdich takes on "Ugly Betty"

Islay whisky distillery Bruichladdich has installed an unusual fifth still. The Lomand is a defunct experimental cross between a Coffey and a pot still. It has a thick column-like neck with removable sections inserted. The plates, like Roman blinds, can be opened and, by varying the angle of the lyne arm, give a lighter or heavier spirit. The aim was to create more character and variety of styles of spirit by imitating the results from stills with different neck lengths.

The first Lomand still was installed in 1956 at Inverleven, part of the Dumbarton grain distillery which was raised to the ground in 2004 but not before Bruichladdich had rescued, among other things, the still, which is now believed to be the only one in existence. Says Mark Reynier, MD Bruichladdich: “It may be the only one of its type left, but sheʼs no oil painting. Welcome to Ugly Betty.”



The original Lomand still

Ballantine’s revitalised

Pernod Ricard Travel Retail has revitalised the packaging of Ballantine’s Limited in a bid to drive sales of the ultra premium blended whisky in the Asia Pacific duty-free market.
The new presentation box uses a combination of wood, leatherette and high quality textured cartonboard and features an enamel crest. And the blue smoked glass bottle is printed with real gold.
In April, displays at Asian airports, including Korea Incheon and Jeju Airport, will showcase the new packs and explain the rare malts and grains that compose the blend. 

Johnnie Walker Double Black to be test launched in travel retail

One hundred years after the launch of Johnnie Walker Black Label, brand owner Diageo has unveiled a new variant – Johnnie Walker Double Black.

The new luxury blend of Scotch whisky will sit on shelf alongside the Black Label and is being launched as a test in selected airports in global travel retail this month (January 2010).

The 1L bottle will retail at a price premium to Johnnie th Black Label and, whilst packaged in a distinctive smoky grey coloured glass bottle to reflect the smokey flavour, retains the familiar Johnnie Walker branding elements of square bottle and slanting label.

• Read the report


Macallan's cool serve

An ice ball serve kit, distributed by Maxxium UK to outlets across the UK, enables bars to produce a perfect ice ball time after time, allowing consumers to enjoy the Speyside single malt whisky in a new way.
.
The Ice Ball Press takes its inspiration from Japanese cocktail culture where artisans hand-carve ice balls from massive slabs to create an uninterrupted plane that cools spirits quickly and evenly. Theintegrity of the spirit is preserved as the ice melts slowly.

"As global cocktail culture has evolved, ice has become central to the contemporary spirits experience.  With an eye on this trend, we created The Macallan Perfect Serve, to modernise the way single malt can be enjoyed and appeal to a wider range of consumers,” explains Macallan marketing assistant, Pat Lee.


Macallan has developed a copper press that instantly trims a block of ice into a flawless ice ball.


Hine release 1960 Grande Champagne Jarnac-matured Cognac

Hine is releasing its 1960 Jarna-matured vintage as a 50th anniversary bottle. Cognac vintages are rare and only 300 bottles are available at an RRP £305.

Bernard Hine, sixth generation of the Hine family, describes the 1960 as: “An exceptional year due to its lightness and incredible bouquet.  Lively, supple and well-balanced a Grande Champagne of beautiful amber colour which reveals  great finesse through aromas of dry fig and flowers. Its delicate woody and fresh nutty tones, so typical of very old cognacs, give it a superb harmony.  Very long on the palate, this 1960 vintage shows a surprisingly aromatic length ending with a pleasant taste of preserved orange peel”.

Hine joined the Pol Roger Portfolio in the UK in May 09. Pol Roger is making the Hine vintages more accessible to the trade by offering them by the bottle or as part of a mixed case of spirits. The 1960 will be available in all leading Hine markets around the world including the UK, US, Russia and Germany.



Royal Salute gets new image for Asian markets

Chivas Brothers Royal Salute whisky has a powerful new print advertising campaign being launched throughout Asia from January 2010.

The campaign, which presents metaphorical images of tributes to Royal leadership set in a timeless and striking landscape, was developed by TBWA Singapore with a brief to update Royal Salute for the dynamic and fast changing region.

First Aberfeldy single cask malt launches with World Duty Free

In celebration of Edinburgh International Airport’s newly remodeled shop this month (December), limited edition 18-year-old Aberfeldy single cask single malt Scotch whisky bottles were launched by Bacardi Global Travel Retail Division in an exclusive partnership with World Duty Free.

The 260 individually numbered 40% abv bottles have a RRP of £250.

This first single cask single malt edition sets itself apart from Aberfeldy 12 YO and 21 YO through its 18-year maturation period in natural oak and distinctive flavour profile: honeyed and fragrant with almonds, spicy vanilla, rich, dark sugar, and a little smoke, balanced and smooth.


First English whisky ready for release

The first English peated single malt whisky is soon to be released by St George’s Distillery, Norfolk. The first run was produced in November 2006 and stock has been building since at an average rate of 13 casks a week.
An initial 390 cases will be available from the English Whisky Co. in May 2010 at £195+tax per case (6 x 70cl bottles at 46% abv).

The whisky has now been in cask 3 years

Ballantine’s launches gift pack to celebrate signature 17th hole

Ballantine’s super premium 17 Year Old blend is being presented in a limited edition golf pack to tie in with the Pernod Ricard Scotch whisky brand’s growing commitment to the sport. 
The new pack, available from January 2010 in key Asian markets, tells the unique story of the 17th hole birdie challenge at The Ballantine’s Championship.
• Read the report



Illuminating back bar presence

Ballantine’s Finest blended Scotch whisky is set to light-up the on-trade environment with a self-illuminating bottle. 

Created by London-based packaging agency The Core, the bottle, which has been launched in the on-trade in Germany, reflects a graphic equaliser. The dark blue spray coated bottle on a moulded plastic base appears to react to the tonal quality of audio passing through it by lighting up intermittently.

Powered by batteries or mains, 20,000 units have been made available, along with a range of additional electroluminescent POS materials including posters and t-shirts for staff.
The ‘Listen to Your Beat’ initiative, which will be rolled out across bars and nightclubs in 35 key markets.


Trio of mini malts

To introduce its single malts to a wider audience, GlenDronach has launched a gift pack of miniatures for its three classic malts – the 12, 15 and 18 year olds - presented in an eye-catching triangular box.
Described as "a try before you buy" initiative, it aims to encourage purchases of the 75cl bottles.



Bowmore 1964 trilogy sold for US$21,600

The Bowmore 1964 Trilogy (Black, White and Gold Bowmore) sold for US$21,600 at a Christie’s auction in New York on Saturday - above the asking price of US$18k.
The three-bottle lot included the newly-released Gold Bowmore, White Bowmore (released in 2008) and Black Bowmore (released in 2007).
• Read the report


Dewar's promotion boosts sales by up to 1700%

A brand awareness initiative by Bacardi GTR division for Dewar’s 12 Scotch whisky has already seen sales indexes of plus 130%, 288%, 1211%, and 1700% in Bahrain, Oman, Dubai, and Qatar duty-free outlets.
Through brand ambassadors on the shop floor, consumers are invited to buy three bottles of the whisky, upon which they receive a scratch-to-win card for an instant prize of either a gold iPod Touch, a gold coin (valued at 30 USD), or a Dewar’s 12 37.5 cl. Post-purchase, consumers are entered to win a bar of gold.
“This 360 degree brand experience engages, educates, and converts consumers to Dewar’s 12,” says Erwin van Outheusden, Bacardi GTRD regional manager. “Offering customers instant wins brings tactile brand interactivity to the shop floor and increases category footfall.”
Dewar’s Gold Rush will continue in Bahrain, Q

atar, and Oman through November; Dubai will end mid-November; Abu Dhabi began in November and will continue through December.


Grant's launches 25YO travel retail exclusive

William Grant & Sons presence at TFWA World Exhibition in Cannes this year is a clear testament to the five generation family business' commitment and long heritage in taking risks, trialing new products and exclusives, without sacrificing quality.

The popularity of Grant’s Family Reserve worldwide is undisputed but the 110 year old family owned distillery felt it "time to raise the bar" – and where better to preview a very special new liquid? Grant’s 25 Year Old will initially be available exclusively to travel retail from June 2010 at a RRP of £145.
• Read the report

Royal Salute supports sport of kings

Royal Salute Scotch whisky from Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is extending its collaboration with the ‘sport of kings’ with the signing of a polo sponsorship deal in India.
The Royal Salute Maharaja of Jodhpur Golden Jubilee Cup held in India will build on the success of the Royal Salute Gold Cup, held in Shanghai, China. The brand is also looking into further international polo match sponsorships.
Neil Macdonald, brand director, explains: “There is a strong affinity between the world’s leading luxury whisky and this regal sport. As part of Royal Salute’s growing international appeal, we are building links with distinctive and luxurious polo gatherings around the world. India is one of our most important potential markets and we’re honoured to be working with the Maharaja of Jodhpur and his team on such an important event.”


Yin-Yang bottle for Chabot Extra re-design

Chabot Extra had been on the market for quite a number of years and there was a need to update its presentation to meet customer demand and to attract new clients from target groups of affluent and well-off Asian, Middle Eastern and Russian consumers. (Old design pictured on the right)

The new design (left) combines the traditional image of Armagnac in a modern and attractive presentation. The design selected was an S shape Yin-Yang bottle with a pure and minimalist décor. The new bottle mould and stopper were a technical challenge to the bottle producers but the result was exactly as the company had hoped.

“The perfect association of our most exceptional Armagnacs, some of which are aged up to 50 years old presented in a unique, elegant and innovative decanter. The yin-yang decanter giving a feel of harmony in choice and perfection,” the company says.


Bacardi and WDF unite in single cask exclusive

In a retail partnership initiative between Bacardi Global Travel Retail Division and World Duty Free (WDF), the first single cask single malt Scotch whisky from Aberfeldy distillery was hand selected by WDF’s Mark Riches and Nigel Sandles with Dewar’s master blender, Stephanie Macleod.
Only 260 bottles were produced from the cask in which the Scotch has matured for 18 years.

The limited edition Aberfeldy Single Cask Single Malt Scotch Whisky, 59.6%abv is available at London Heathrow Airport’s Terminal 5, retailing at RRP £250, and WDF’s remodeled shop in Edinburgh International Airport.

Easygoing for Jameson

Pernod Ricard UK's humorous new commercial for Jameson Irish whiskey is set in 1780, in treacherous weather conditionsand features four friends telling each other tales and putting a distinctly easygoing spin on harsh times as only the Irish can do. The commercial is summed up by the end line "easygoing Irish" to underscore the brand's provenance and outlook.


Redesign to reflect quality

Three Barrels brandy is repackaging its flagship XO, aged 15 years. The age statement will feature more prominently to reinforce its top-end credentials, and the carton redesigned to better reflect the variant’s quality, give it greater on-shelf standout and raise its profile within the gifting market.

Tequila Corralejo launches limited edition

Available for the first time in the US from Infinium Spirits, and launched internationally to the Travel Retail sector in October, Gran Corralejo is a limited production Reserve Añejo tequila which was initially commissioned by the president of Mexico for release on the eve of the new millennium.

Gran Corralejo is harvested from 100% blue agave plants and aged for two years in French Limousine oak casks.

The tequila bottle is modelled on an 18th century Spanish royal crown and is presented in in a wooden case. RRP US$99.

Chivas Brothers reveals seasonal gift packs

Chivas Brothers has produced some eye-catching seasonal gift packs for its premium brands Chivas Regal, Ballantine’s, The Glenlivet and Aberlour.
Eric Benoist, international marketing director, Chivas Brothers says: “These creative and contemporary gift offerings will ensure maximum shelf stand out during this key sales period around the world."

• Read the report


Glengoyne exclusive offering

Ian Macleod Distillers introduced a new travel retail exclusive – a one litre Glengoyne 12 Years Old Cask Strength (57.2% abv) single malt.

Presented in a black matte tube with glossed embossing and gold foiling, additional exclusive luxury cues for the travel retail market include greater emphasis on the terms ‘Cask Strength’ and ‘Natural Colour’ and a tasting notes neck-tag booklet.

Iain Weir, marketing director for Ian Macleod Distillers commented: “Such is the quality and success of the malt domestically, we feel a luxury litre version has a deserving place in the exclusive travel retail market.”

TR RSP £36.00/€39.50/US$60.00

Héritage du Prince: a jewel of a Cognac

The cellar master of Prince Hubert de Polignac signs his new creation Héritage du Prince.

“My real happiness does not result solely from the creation of this outstanding elixir, symbol of the upper range of Prince Hubert de Polignac: it is enhanced by the sharing of emotions inherited from a long and rich experience,“ he said.

The contemporary crystal decanter nestles in a refined gift case resembling a jewellery box. When opened, the warm colours of the interior enhance the mahogany hues of the Cognac.


Glen Grant launches limited edition 1992 Cellar Reserve

Gruppo Campari-owned Glen Grant has introduced a 16 year-old expression to its range of Speyside single malts. Launched under the range name Cellar Reserve, the Glen Grant 1992 is the first of a new line of limited edition vintage malts which will see further expressions in coming years.
The 1992 malt has been aged in bourbon and oloroso sherry casks, non chill filtered, and bottled in 2008 at 46% abv.
It is available in a limited edition of 13,542 bottles worldwide.
Glen Grant is distributed by Cellar Trends. Prices: Cellar Reserve 1992, £50; Glen Grant 10 YO, £23-£25; Glen Grant Unaged, £17-18.

Chivalry from Chivas

Pernod Ricard UK is supporting its Chivas Regal Scotch whisky brand with a new cinema and print advertising campaign entitled ‘Live with Chivalry’.
The campaign, targeted at 25-34 year old males, celebrates the concepts of brotherhood, honour, class and sophistication. It includes 30 second cinema adverts, which will be shown until late November, alongside print advertising in men’s magazines and national newspapers with links to special events at Selfridges stores

Gold completes Bowmore trilogy

The launch of Gold Bowmore, a 44-year-old single malt whisky, completes a trilogy of highly collectable rare vintage Scotch whiskies.
Just 701 bottles have been released, hand-numbered and encased in a Burr Elm box. It is the oldest release from this Islay distillery.
Gold Bowmore (42.4%, rrp £3,000) has been created from the same spirit as the first two in the trilogy – Bowmore White and Bowmore Black – with the taste of each influenced by the different casks they were matured in. Gold Bowmore is matured in three Bourbon casks and a single Oloroso cask.
• Read the report


Appleton Estate tour exclusive

Appleton Estate Jamaica Rum has introduced a luxury rum that will only be available to visitors to the estate's Rum Tour. Appleton Estate Exclusive is a blend of rums created to celebrate the terroir of the Nassau Valley where the Appleton Estate is located. It is presented in a proprietary bottle inspired by Appleton Estate Jamaica Rum’s signature bottle, with a cork finish and wooden gift box. It will be sold for US$250.00.


'H' gets festive in contempory new pack

Hine Vintage Cognacs have developed a contemporary new gift box for “H” by Hine this Christmas. Rrp £21.99.
The rich red box is printed on thick foil board with an embossed letter “H” to give depth and texture and to reflect the light.
The eaux-de-vie for the “H”, a young style of VSOP Cognac, are sourced from the Petite Champagne district and matured for over 4 years. The Cognac was awarded a gold medal by the IWSC in 2008.

New coffret for Louis XIII de Rémy Martin

Rémy Cointreau Global Travel Retail has a new presentation for its Louis XIII de Rémy Martin.
A baroque crystal decanter with a fleur-de-lys stopper is presented in a coffret featuring a hand-crafted red imitation leather and dark wood case, with a multi-faceted mirror inside that reflects the luminosity of the Cognac.
The new coffret is being released to global travel retail and international markets from October.
On show at TFWA World Exhibition
Marine Village, Foyer 1A



Charity Cognac auction breaks all records

Attended by an international audience of over 500 people, the ‘Part des Anges’ Cognac Auction, organised by the BNIC and held on on Sptember 17, raised 49,800 euros through the sale of 23 lots of rare and unique bottles.
BNIC head of marketing and communications Jérôme Durand said: “This, the fourth la Part des Anges Auction, has exceeded expectations. In under an hour we raised just under 50,000 euros – nearly double that of 2007. The event has gone from strength to strength, attracting more bidders and superb quality lots. Its success is due to the generosity of the Cognac houses and the obvious attraction for collectors today of fine Cognac.”  
The proceeds from this year’s auction will go to the Institut de France to help finance the renovation of works of art, notably in the Château de Chantilly.
• Lots and sale prices

Scotland's newest single malt whisky released

Kilchoman Distillery, the first built on Islay for nearly 100 years, released its inaugural single malt whisky at a private party on September 9, which saw the great and good of the whisky world come together for the historic occasion.
Anticipation of the release had been growing since a bottle from the first cask filled at the distillery fetched £5,400 at an auction in May 2009.
Bottled at 46% ABV. RRP £37
• Read the report

Bowmore Tempest – a malt to reflect Islay's rugged sea qualities

Bowmore has releases Bowmore Tempest, a limited edition single malt.
Named after the stormy seas and weather that beats the Islay distillery, Tempest is a small batch release of only 2,000 cases. Aged for 10 years in first fill Bourbon casks which have lain in vaults just inches from the battering waves of Loch Indaal, the result is a whisky "engulfed by earthy smoke and a sea salt brine". A little water brings out notes of crème brulée with orange blossom and butter cream.
Bottled at 55.3% abv (cask strength). RRP £39.99. Distributed in the UK by Cellar Trends.

Redesign for Glenfiddich

William Grant & Sons has unveiled new packaging designs for its Glenfiddich 12, 15 and 18 year old single malt Scotch whiskies in time for the Christmas season.

Subtle new details include the use of gold foil for borders and intricate filigree designs on the labels and cartons, which add a quality crafted feel and reflect the individual qualities of the three expressions.
Andy Robinson of Robinson Associates Design Consultants designed the packaging for the new-look Glenfiddich, the labels are printed by John Watson & Co, the 70cl-1litre tubes for the 18YO produced by McLaren Packaging and all other tubes by Chesapeake.

First organic Islay malt from Bruichladdich

The first organic Islay single malt whisky certified by the BioDynamic Agricultural Association has been released to coincide with the opening of a new island barley facility for farmers and Bruichladdich Distillery. The whisky is released as the Hebridean island’s first grain facility opens – in time for this year’s barley harvest.
Bruichladdich describes its organic whisky as “the ultimate ‘single’, single malt (single farm, harvest, variety and vintage) distilled from Chalice barley grown by William Rose at Culblair in 2003.
• Read the report


PC8 is the Spirit of Whisky Fringe

The annual Whisky Fringe tasting, organised by Royal Mile Whiskies, takes place during the Edinburgh Festival and visitors to the festival can vote for their favourite whisky from the 200 or so made available for tasting. This year, a heavily peated 8 year old Islay whisky bottled at 60.5%abv – Bruichladdich PC8 – was voted by the general public as the Spirit of Whisky Fringe 2009, and awarded the trophy. In the last three years, Bruichladdich has won this trophy twice and came second once.


Tomintoul 33YO malt released
Tomintoul Distillery has released its oldest single malt – a 33 year old special reserve.
“This Speyside Glenlivet whisky has a wonderful nose with hints of rum and cedar wood tones with a touch of fruity maltiness. The palate is round and soft with some sweetness and a suggestion of cinnamon and vanilla,” says Duncan Baldwin, brand development director.
Bottled at 43% abv and supplied in cases of 6 x 70cl bottles, each is presented in a deluxe gift box  at RRP£125 or €150.
The Tomintoul range consists of seven expressions: Peaty Tang; 10 and 16 year old; 12 year old finished in Oloroso Sherry casks; 14 year old at high strength; 1976 Vintage and 33 year old.

Different kind of Cognac

Coeur de Cognac is Remy Martin’s latest creation – a Cognac without an age statement intended to appeal to the non connoisseur.
A vibrant gold Cognac described as having a smooth taste and notes of apricot, vanilla and honey – “like biting into a ripe juicy peach”, which can be served neat or over ice.
Blended for flavour rather than age, it is said to be perfect served alongside desserts such as apricot tart or even vanilla ice cream.
Available in the UK at Tesco and Sainsbury’s at RRP £37.99.

To find earlier news stories see Archived Brown Spirits News 09 or use the search facility at the top of this page

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