the drinks report..ideas, news and views from the world of wines and spirits, with a special focus on packaging design and technology

Mixed fortunes for trade

September 2011: A mixed picture emerges from the latest WSTA Market Report with volume sales of wines and spirits holding firm over the past quarter yet all other categories down compared to the same period last year.

• Read the report




Ian Macleod buys Tamdhu


July 2011:  Ian Macleod Distillers, the independent, family-owned distiller, blender and bottler has purchased Tamdhu distillery in Speyside from the Edrington Group.

• Read the report




Market Report: Thailand

Alcoholic drinks companies are fighting a Thai government plan to make graphic warning labels about alcohol risks mandatory on all bottles of beer, wine and spirits sold in the country – meanwhile producers expand product lines and differentiate through packaging.
• Read the report





Glass sales in high spirits

May 2011:
Dartington Crystal says it has seen sales of its spirit and beer glasses rocket, suggesting more people are choosing to skip the local pub in favour of the home bar. And items from Dartington’s Wine Master and Wine Essentials ranges have been knocked from the top spot, indicating grapes are no longer flavour of the month.
• Read the report



LIWF and Distil 2011 – more visitors

The London International Wine Fair and Distil closed on 19 May with the final visitor attendance figures standing at 13,754, a slight increase on the 2010 total of 13,684.The first day saw 6,503 visitors, the second 4,462 visitors (plus 2,533 revisits) and the third 2,789 visitors (plus 2,105 revisits). UK visitors totalled 10,726, and international
3,028. Not counted were the 4,680 exhibitor personnel, which also attended the LIWF. James Murray, event director at Brintex, commented: “The feedback has been overwhelmingly positive. Despite tough economic trading conditions, UK agents were out in force alongside pavilions from all the major wine producing nations, as well as exciting emerging markets."
The 2012 event will run from 22-24 May at ExCeL.




Photovoltaic glass plant in Languedoc-Roussillon

The energy produced by worldwide glass packaging manufacturer O-I’s new photovoltaic plant at Béziers, France, will be equal to the annual energy consumption of a town with 2,000 citizens. Installed and operated by green energy producer Aérowatt, the plant was officially openeed on 12 May 2011.
• Read the report


Winning website

Appleton Estate Jamaica Rum’s US website, us.appletonestate.com, has been awarded Best in Class for consumer goods in the annual Interactive Media Awards competition. This is the second award the website has received as earlier this year it was honored with a Gold Award in the annual Addy Award competition sponsored by the Philadelphia Advertising Club




Kofi Annan to speak at travel retail conference

Kofi Annan, former secretary-general of the United Nations, will make the keynote address at the TFWA World Exhibition Conference on Sepember 19 in the Palais des Festivals in Cannes, France. It is anticipated that his presentation will touch on economic and political issues affecting the world today and provide insight to the long term implications of the unrest in North Africa and the Middle East. For further information visit: www.tfwa.com.

Buena Vista Carneros joins Boisset

Boisset Family Estates, California, has added Buena Vista Carneros to its collection of wineries. Through Buena Vista, Boisset says it aims to reaffirm its commitment to historical wineries in California's most prestigious appellations.
"Buena Vista has been a long-held dream, as I have always been charmed by the oldest stones of the California wine world," said Jean-Charles Boisset, head of the family-owned firm.
• Read the report


Profiting from social media
 
How do you turn the obvious potential of social networks into hard sales and profits?  Much time and effort is spent tweeting and Facebook networking but has any company really cracked how to convert these efforts into hard cash?
• Read the report



Amorim sees cork stopper sales record

Cork producer Amorim has recorded annual sales in 2010 of more than 3 billion cork wine stoppers. Amorim’s cork stoppers business unit — the company’s core business — posted a sales volume increase of 13.8%, consolidating its position as the world’s largest supplier of wine stoppers.
 The company saw significant sales volume and sales revenue growth in all its major ‘Old World’ wine markets, with France, Italy and Spain breaking historical sales volumes with increases ranging from 10% to almost 30%.
• Read the report




Royal Salute luxury Scotch whisky has become a title sponsor of Sentebale’s Polo Cup, in March in Dubai, furthering the brand’s growing commitment to international polo, which spans Asia, South America, Middle East and UK.




Bacardi makes regional presidency changes

Robert Furniss-Roe is taking over from Robbie Jamieson as the regional president for Bacardi in Latin America. Furniss-Roe has been with Bacardi for over 20 years, most recently as chief of staff and VP global sales, corporate communications and corporate responsibility.  In addition to his duties as Latin America regional
president, he will retain responsibilities for global sales and corporate communications.
Bacardi has also appointed Jon Grey as regional president of Middle East & Africa, completing Bacardi’s string of regional presidents with Stefan Bomhard in Europe, Harold Dyrvik in Asia-Pacific and John Esposito in North America.

 


Premium golds made it a rum Christmas

Premium rum and spirits company J Wray & Nephew UK has reported sales for 2010 substantially above expectations.
General manager Diane Edwards says that sales in December exceeded expectations, with the trade reporting excellent and unexpected customer throughput.  Those that stocked higher value premium golden rums such as Appleton Estate V/X and Appleton Estate Extra 12 Year Old, together with specialities such as Alize Cognac, have seen their confidence rewarded.
• Read the report

April 2011: The Appleton Estate Jamaica Rum range has walked away with three Grand Gold Medals while Wray & Nephew White Overproof Rum was awarded a Grand Gold medal and an International High Quality Trophy at the 2011 Monde Selection Awards




Marketing reaps results for Erisoff

Eristoff Original, the premium vodka from Bacardi-Martini, is reported as one of the highest contributors to the growth in the vodka category during 2010, according to CGA Nielsen figures.
Focusing its £2.5m advertising campaign on an 18 – 24 male audience has paid off for the brand, which launched in 2009. On-trade sales increased by 21,000 x 9litres and off-trade by 33,000 x 9litres.
Key sponsorships for 2011 include a second year as the official spirit of the winter music festival, Snowbombing, in April. The week-long event, which culminates in party in the ‘Eristoff Forest’.





WSET initiates wine' campaign

National Wine Month is an initiative to recruit trade support and drive consumer communications under the creative platform ‘Make Time for Wine’.
It is being co-ordinated by the Wine & Spirit Education Trust, which has made a significant financial contribution to kick-start the project.

• Read the report



Campari buys brands from William Grant

Gruppo Campari is to acquire Carolans, Frangelico and Irish Mist from William Grant & Sons for €128.2 million.
• Read the report




Barwick Wines

appoints UK agency

UK wine merchant Chalié Richards has taken on the agency for Western Australian winery Barwick Wines – the region’s fourth largest producer, with vineyards in Margaret River, Pemberton and Blackwood Valley.
The Barwick Wines UK portfolio includes three key brands: St John’s Brook, Barwick Estate White Label and Barwick Estate Black Label. The multi-tiered range will be targeted at the UK independent sector, offering a range of quality wines across various price points.






William Grant completes C&C acquisition Premium spirits business and independent family distillers, William Grant & Sons is the new owner of a portfolio of Irish spirits and liqueur brands, including Tullamore Dew Irish Whiskey, Carolans, Frangelico and Irish Mist, following today’s completion of its acquisition of C&C’s spirits and liqueurs business for €300m.
• Read the report



Burn Stewart Distillers will be promoting Whyte & Mackay single malts, The Dalmore and Jura, in Taiwan, alongside its own portfolio of Scotch whiskies.
• Read the report




OAAA Gold for Appleton ads

The Outdoor Advertising Association of America has awarded a Gold OBIE to Appleton Estate Jamaica Rum for its “Sip Up” advertising campaign created by the New York advertising agency DeVito/Verdi, which ran through 2009 on billboards, bus shelters and wallscapes in New York, Miami, Boston, Chicago and Los Angeles. The campaign by distributors Kobrands Corp was the largest the rum producer has undertaken in the US
.


Green light for test-tube drinks

Alcohol can still be sold in test-tubes following an inquiry under the Portman Group Code into whether this packaging causes people to drink rapidly.
• Read the report



Makers Mark in £1.5m UK promo

Maxxium UK is to launch a major consumer campaign for Maker’s Mark as part of a £1.5 million investment in the brand this year.
• Read the report


Caviro targets UK market

Italy’s largest wine co-operative, Caviro, has unveiled plans to develop its business in the UK, build market share and reposition the company as a leading supplier of branded product.
• Read the report



Stolichnaya sponsors Red Bull air race

Stolichnaya Premium Vodka has linked up with the Red Bull Air Race World Championship 2010 as the official supporter of the British team. Stolichnaya branding will appear on the aircraft and the pilot’s uniform, as well as other high impact locations, such as floating barges within the track. The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year.

Business
New head of buying for The Wine Society

Tim Sykes, buying director at Enotria, is to take over from Sebastian Payne MW at The Wine Society as head of buying. Sykes has worked for many years with The Society’s buying team and already has direct relationships with several of its suppliers. He takes up his new role in March.

Thierry's expands management team

Thierry’s has appointed Martin Horner as sales director, reporting to managing director, Hatim Dungarwalla. He will work closely with marketing director, Matthew Dickinson and buying directors, Lindsay Talas and Dominique Vrigneau and will head up Thierry’s team of national account managers.


Pernod Ricard invests in Jameson distillery

January 2012: This year sees Pernod Ricard commence a €100 million expansion of its Jameson whiskey distillery in Ireland. Thirty manufacturing and technical jobs will be created at the Midleton distillery and a 30 at the company’s bottling plant at Fox & Geese in Dublin. The expansion aims to be completed within 15 months.

Patrick Venning, head of marketing, Pernod Ricard UK, says, “The plans include a focus on environmental sustainability, and as part of the expansion, we are committed to reducing 33% of energy and 20% of water consumer, per litre of alcohol distilled.”

Stock Spirits completes refinancing


Nov '11: Stock Spirits Group, Central Europe’s leading branded spirits and liqueurs business, has completed a refinancing of its banking facilities. These will consist of a €220m facility, which includes €170m of long-term loans and a €50m revolving credit facility, which includes funding for acquisition opportunities.

Chris Heath, CEO of Stock Spirits commented: “We were delighted with the interest in the re-financing. Our ability to achieve such a successful refinancing at very competitive rates in the current economic environment, which was over-subscribed, is a reflection of confidence in our high quality business that has strong cash flows and low levels of gearing.

“These new facilities will support our long-term organic growth strategy in Central Europe, and will also enable us to pursue complementary acquisition opportunities as and when they arise.”


The WSTA announces the nomination of Nick Hyde as its new Chairman and the departure of its CEO

Nov '11: Nick is MD of Diageo Wines Europe, a role that encompasses management of wine subsidiary Percy Fox & Co, which markets Blossom Hill and other leading wine brands, international fine wine merchant Justerini and Brooks, Bordeaux negociant Vignobles Internationaux and online retailer Quintessentially Wine.

His nomination will be put forward for approval at the WSTA's annual general meeting in April 2012. He will succeed Tim How, who has been WSTA Chairman since April 2009.

• CEO Jeremy Beadles is leaving the WSTA in the New Year, after six years, to take up the position of Corporate Relations Director for Heineken UK.


Chile moves up in the world
 
Oct '11: The latest Nielsen data that tracks the UK off-trade up to October 2011 reveals that Chile has moved up to 5th place in the list of best selling wine countries, overtaking South Africa for the first time.
 
In the gloomy economic climate that is depressing wine sales generally, Chile was one of only four counties that increased volumes over the past 12 months (the others are New Zealand, Italy, and Spain).  Chile’s off trade sales of 8.5 million cases, valued at £452 million, gave it a market share of 9.1% overall.
 
Chile’s performance in the Independents (Impulse) sector was even more impressive with sales up 10% catapulting Chile above France into 4th place with a market share now standing at 10.2%.


Producers warned over identity fraud scam

Oct '11: The WSTA and the Metropolitan Police are urging wine producers to step up checks on orders to combat increasing use of identity fraud as a means of obtaining goods without payment.
• Read the report


Scotch whisky exports soar

Sept '11: Scotch Whisky exports grew strongly, defying global economic uncertainty, in the first six months of 2011. Global shipments of Scotch Whisky between January and June 2011 reached £1.8 billion, up 22% on the £1.47bn achieved in the first half of 2010, according to figures released today by the Scotch Whisky Association (SWA).

• Read the report


Diageo invests in sstainable Scotch Whisky with new £6m bioenergy plant for Speyside

Sept '11: Diageo, the world’s leading premium drinks business, has announced plans to invest £6 million in a new state-of-the-art bioenergy plant at its Glenlossie distillery complex in Speyside.

• Read the report


Logistics firm appointed

Sept '11: JF Hillebrand has been awarded a three year logistics contract by William Grant & Sons, providing in-house management, logistics and distribution services within several of the company's key global locations, including the majority share in volume from their global headquarters in Bellshill, Glasgow.


Bottle Green announces new partnerships

Sept '11: Bottle Green is to drive distribution in the UK for Pasqua Vigneti e Cantine, a third generation family-run Italian winery based in Verona. Bottle Green has also announced that it is to distribute a selected range of wines from Valencian producer, Vicente Gandía. Already well-known in the UK, Gandía was at the forefront of growth in Spanish wine in the UK off-trade in the last few decades.


New market report defines trends and growth opportunities

Premiumisation has been a real driver of value and volume growth for the UK spirits industry, according to a market report by First Drinks, a leading supplier of premium spirits in the UK.  The First Drinks Market Report 2011, which takes an in-depth look at the UK spirits and Champagne categories, highlights the continued role of premium brands (outperforming the market, across both the on and off-trade), the importance of innovation, insight and working closely with customers.

• Read the full news report


Robert Parker praises Domaine Pinnacle Ice Cider

Domaine Pinnacle, the world’s leading producer of ice cider, was recently praised by Robert Parker Jr., arguably the most influential English-speaking wine critic in the world.

• Read the report


Scotch whisky welcomes Korea free trade agreement

July 1 2011
: The free trade agreement (FTA) between the European Union and South Korea, which comes into force today, is being heralded as a major milestone for the Scotch whisky industry.

The FTA is the most ambitious trade deal negotiated by the EU and the first with an Asian country. Scotch whisky is expected to be one of the biggest beneficiaries of the deal as it eliminates Korea’s 20% import tariff on spirits. Scotch whisky is the UK’s largest export to Korea and it is by far the biggest imported spirits category in Korea. The agreement also provides legal protection in Korea for products with ‘geographical indications’, including Scotch whisky, and it tackles a number of other barriers to trade.

Korea is the sixth largest export market by value and ninth by volume for Scotch whisky worldwide, with direct shipments from the UK alone totaling £153m last year. But, adds the SWA, there is still a lot of work to be done to break down barriers in other emerging markets, notably India.


Marisco Vineyards finds distributor in China

Marisco Vineyards in New Zealand has signed a national distribution agreement with Tianjin Dynasty International Wine Co. (Dynasty) in China. Dynasty one of China’s leading premium wine producers and, from September, will distribute Marisco Vineyards’ two brands – The Ned and The King’s Series – through its national distribution network covering mainland China, Hong Kong and Taiwan.

Marisco Vineyards had its first discussions with Dynasty in August 2010, following a scoping trip arranged by the ANZ bank. The first shipment will be from its 2011 vintage, which chief winemaker Brent Marris believes has been one of the best Marlborough vintages for some time: “We’re in an exciting phase at the moment—a new, game-changing distribution deal with China, an excellent vintage, and the completion of phase one of our state-of-the-art winery all mean we’re putting our best foot forward internationally.”


Market report: Russia

Alcohol taxes may have dented the Russian market but, with the economy on a fast track to recovery, new premium packaging opportunities are on the horizon.

• Read the report

Tax increases force wine and spirit prices up

June 2011: The cost of wines and spirits in shops and bars and restaurants is increasing rapidly as tax increases continue to force up prices, according to the latest market report from the WSTA, the UK organisation for the wine and spirit industry.

• Read the report


Slovenian wines seeing  revival in UK

Slovenian wine sales are experiencing a boom in the UK with key brands already reaching annual targets and newer wine styles surprising consumers nationwide. This success is largely attributed to the modern, clean styles that a new generation of winemakers are crafting from regions rich in wine growing heritage. Family-owned P&F wineries has, for example, announced that sales this year in the UK of Puklavec & Friends Sauvignon Blanc 2009 – listed in Waitrose and selected independent retailers – are approaching 50,000 bottles. Initial forecasts were set at half of that figure.


Bibendum appoints new logistics partner

Bibendum has awarded Tradeteam a three year contract to fulfill its warehousing and distribution services. Tradeteam is designing a new service that will operate from southwest London to meet the UK wine supplier’s service requirements.

London City Bond (LCB) has been Bibendum’s exclusive logistics and distribution partner since 1994. In that time Bibendum has grown significantly and a larger, an international logistics player was required for future requirements. Bibendum and LCB will work together with Tradeteam during the transition phase, until all stock and operations have been transferred. This is expected to have been completed by February 2012.

Bibendum’s relationship with LCB will continue, as customers' private reserves will remain at LCB’s Vinotheque warehouse.


EPI acquires Piper-Heidsieck

June 2011:
Rémy Cointreau has sold the entire share capital of Piper-Heidsieck – Compagnie Champenoise, and Piper Sonoma, the sparkling wine brand in the US, for €412.2M. The Champagne division’s turnover was €103.6M in the year ended 31 March 2011, an increase of 7.2%. In addition, Rémy Cointreau and EPI have signed a global distribution agreement for the Piper-Heidsieck and Charles Heidsieck brands, as well as for Piper Sonoma in the US.

May 2011: AdVini, the third largest wine group in France, has taken over the Bordeaux Grands Crus Classés specialist, Edonia (formerly Gam Audy).
Edonia, whose turnover was €4M in 2010, will reinforce and accelarate the development of Antoine Moueix Grand Crus, a division of  the AdVini house Antoine Moueix in Saint-Emilion, with a turnover of €2M..

Wine Cultural Centre to open in Bordeaux

Plans are afoot to open an international Wine Cultural Centre in Bordeaux city centre. Designed by Parisian architect X-TU and London based museum and exhibition design agency, Casson Mann, the new visitor attraction will sit on the banks of the River Garonne when it opens in 2014.
• Read the report


Copestick Murray to distribute Follador in UK

May 2011:
Prosecco brand, Follador, has appointed Copestick Murray to distribute its portfolio of Proseccos and wines in the UK.  Copestick Murray through their Source division will assume responsibility for handling on- and off-trade sales within the UK with immediate effect.



Stuart Ekins and Richard Herbert, both formerly of Inspirit Brands

E8 Rum links up with Cask Liquid Marketing

After five years of distributing in the UK, Elements 8 Rum has formed a distribution partnership with a new brand development company Cask Liquid Marketing founded by Stuart Ekins and Richard Herbert. The company will acquire the exclusive UK distribution rights for all three variants of Elements 8 Rum – starting June 1.
• Read the report




Zork SPK- the re-sealable closure for sparkling wines

Zork bought by Scholle Packaging

May 2011: Scholle Packaging, the pioneer of Bag-In-Box, has acquired Zork, the pioneering developer of ‘peel and reseal’ closures for wine and spirits.

Scholle Packaging is a global leader in providing the wine, beer and spirits industry, with innovative films and closures, e.g. FlexTap, for flexible packaging.

The Zork acquisition falls in line with Scholle’s performance polymer technologies and now allows further expansion of its precision closure offering for both rigid and flexible container applications in the wine and spirits market.


DrinkiQ.com replaces Johnnie Walker branding

Diageo showed its commitment to responsible drinking at the 2011 Formula One Turkish Grand Prix this month (May 6-8) by replacing its Johnnie Walker branding on the Vodafone McLaren Mercedes F1 Team with DRINKiQ.com, a global resource designed to help people make responsible choices about drinking.

Johnnie Walker whisky, a corporate partner of the team, will feature DRINKiQ.com on both Lewis Hamilton and Jenson Button’s helmets and race-suits, as well as on the rear view mirrors and the rear wing endplates of the two cars throughout the race weekend.

ProWein 2012 – online registrations for exhibitors now available

ProWein 2011 at the end of March in Düsseldorf reports that the 3,630 exhibitors from 50 nations saw a rise in visitor numbers this year of 7% with more than 39,000 international trade visitors. Exhibitors at the forthcoming ProWein, 4 - 6 March 2012, can now access the registration forms at www.prowein.com.


Whisky industry collaborates on renewable energy

Construction began on 24 May 2011 on a £60.5m biomass/feeds combined heat and power plant in Rothes in Speyside, Scotland. It will use Scotch Whisky distillery by-products to generate electricity, produce animal feed and drastically cut carbon emissions.

Helius CoRDe – a consortium comprising Scotch Whisky producers The Combination of Rothes Distillers, energy firm Helius Energy and project equity company Rabo Project Equity – is behind the plant. Thought to be the first of its kind in the world, the plant will generate 7.2MW of electricity – enough to power 9,000 homes – most for export to the national grid. It will also produce as animal feed in the form of pot ale syrup. It is estimated it will save 46,642 tonnes of CO2 emissions.


Specialist Spirits Store Opens in Glasgow

May 2011: Three former employees of the crisis-hit Oddbins wine and spirits chain are defying all the odds by opening their own high-end spirits store at 23 Bath Street, Glasgow. The trio say they have identified a gap in the market for quality spirits and aim to plug that gap with their new venture.

Mark Connelly, who also runs the online whisky forum and is a partner in Glasgow’s Whisky Festival, said: “Despite all the quality spirits that many of the bars in Glasgow serve, it is virtually impossible to buy in a shop, and absolutely impossible in the supermarkets.”

The store will also sell champagne, fortified wines and cigars in a specially designed walk-in humidor, and run regular tasting events.


Smirnoff’s position as world’s leading alcoholic drinks brand comes under threat

May 2011: The world’s largest spirits and wine brands arrest their declines and return to growth, according to this year's The Power 100 2011 published by brand valuation and strategy consultancy Intangible Business.
• Read the report


WSTA launches fraud prevention unit

May 2011: The WSTA is launching a fraud prevention unit to lead industry efforts to crackdown on fraud in the wine and spirits sectors. The unit will work with police and customs in combating a range of issues affecting consumers and the trade, from identity theft and counterfeiting to wine investment fraud.
• Read the report


Drinkaware appoints Cohn & Wolfe London

May 2011: Drinkaware, the UK alcohol awareness charity, has appointed Cohn & Wolfe London to support the charity to deliver integrated PR and digital campaigns aimed at three target audiences.  This follows the appointment of OgilvyOne London to develop Drinkaware’s behaviour change campaigns.


Maxxium takes over distribution from Inspirit of No.3 London Dry Gin
 
Berry Bros. & Rudd Spirits has appointed Maxxium UK to distribute No. 3 London Dry Gin from 1 June 2011. In the 12 months since the gin's launch, Inspirit Brands successfully placed the brand in the top UK bars.

Berry Bros. & Rudd Spirits has an established international partnership with Maxxium, which has led to The Glenrothes becoming one of the world’s fastest-growing single malts. In the UK Maxxium has achieved very significant growth for The Glenrothes with year-on year sales increased by 150%.
Maxxium is also responsible for the distribution of No.3 London Dry Gin in Spain, Sweden and Denmark. As part of this on-going partnership, No. 3 will move to Maxxium in the UK.

Berry Bros. & Rudd Spirits will continue to work with Inspirit (now part of Global Brands) with a focus on developing The King’s Ginger as well as other new projects for which there are ambitious UK growth plans in place.


Scotch Whisky regulations used for first time in Scotland

Court action was been taken by the SWA against a Panamanian producer advertising 14 brands of 'whisky', including Golden Dollar, Sir Edwins, and Paddington, each bearing the name 'Scottish Spirits', in a manner that suggested the products were genuine Scotch Whisky.

• Read the report


Isle of Arran distillery reports record results

Isle of Arran distillery has reported a record year-on-year sales growth of 27% to April 2011, prompting the business to invest to expanding its production by 40% to 100,000 litres of alcohol.

The distillery – the first on Arran since 1836 – opened in June 1995.  Brand sales for Arran have been growing by 42% year on year. Export sales were up 45% 2010-11 and operating profits up by over 450% to £173,028 on a turnover of £2,712,343. The company also reported a bottom line improvement of £133,670 over 2009.

Sales of The Arran Malt in France were a notable success growing by 86% and other marked gains were made in Canada and Taiwan.
The distillery visitor centre has also posted record numbers of over 68,000.


Kosta Browne plans to build winery at The Barlow in downtown Sebastopol

Kosta Brown, a Californian Pinot Noir brand, is building a state-of-the-art winery in The Barlow, downtown Sebastopol. The opening of the new production facility will make Kosta Browne as the first bonded winery within the city limits. Construction is set to begin this year, with the opening slated for autumn 2012.

• Read the report

Drinkaware appoints Cohn & Wolfe London

Drinkaware has appointed Cohn & Wolfe London to support the charity to deliver integrated PR and digital campaigns aimed at three target audiences.  This follows the appointment of OgilvyOne London to develop Drinkaware’s behaviour change campaigns.

As the most recognised alcohol awareness charity in the UK, Drinkaware is keen to build on its current success and move from general awareness activity towards a more action-orientated, behavioural change PR programme.  Cohn & Wolfe has been tasked with developing targeted, original PR campaigns to encourage parents to speak to their children about alcohol misuse, challenge the social acceptance and desirability of drunken behaviour among young adults, and build awareness of unit equivalents and guidelines among adults.


James Blunt to star at TFWA

Singer-songwriter James Blunt will be the star attraction at Le Premium Evening at this year’s Tax Free World Exhibition, the premier event for the global duty free and travel retail industry on September 18-23 in the Palais des Festivals, Cannes.

Full delegates registered for TFWA World Exhibition will have included in their registration pack a ticket to this private dinner and concert. Online pre-registration for the exhibition opens at www.tfwa.com on May 4.


Codorniu wins European award for waste reduction

Codorníu has been awarded the European Waste Reduction Award, in the Business and Industry category. This was awarded to the Spanish company for their promotion of good waste reduction practices following the launch of its lightweight cava bottles last September.

• Read the report


SPI acquires Argentine winery Achaval-Ferrer

SPI Group has acquired a significant share in ultra-premium Mendoza, Argentina, winery Achaval-Ferrer. 
• Read the report


Tetra Pak aims for higher environmental targets

Tetra Pak plans to cap carbon emissions at 2010 levels by the end of 2020 and increase efforts to double the recycling rate for used beverage cartons by the end of the decade.
 
The 10-year targets are part of an ambitious new environmental programme to deliver sustainable packaging using only renewable material, and achieve a minimal environmental footprint and zero waste.
• Read the report


Summer consultation planned for alcohol Code

The Portman Group is undertaking a full public consultation on its Code of Practice on the Naming Packaging and Promotion of Alcoholic Drinks which regulates pre-packaged alcohol marketing in the UK. To register an interest in the consultation, or any views about what it should include, email info@portmangroup.org.uk T: 020 7290 1460


Lies, damned lies and statistics
A report and press release published by the Office for National Statistics (ONS) was responsible for driving the recent misleading headlines which implied that women’s binge drinking is soaring. The Portman Group has written to the ONS pointing out the inaccuracies in their report and accompanying press release. The ONS has apologised explaining it was a quality control error and has published a full correction on its website.


Nine TPP and No Picnic Packaging & Design merge

Nine Total Packaging Partner, a subsidiary of the paper producer Billerud, is to merge with No Picnic’s packaging and graphic design department to form a new company Nine. The merger will enable Billerud, the majority shareholder, strengthening its offering to the packaging market.

Nine offers business strategy services focusing on packaging, category development and new product launches, graphic and structural design, plus surveys and qualitative studies of future consumer behaviour.
• Read the report


LIWF Conference gets down to business online

Whatever your role in the wine industry, you will probably be using on-line media to communicate your message. This year's conference will focus on the exciting growth in the online wine business - its diversity and reach.

At the second London International Wine Fair Conference which will take place on the afternoon of Monday 16th May at ExCeL you can learn and develop your skills, find out what’s new and discover how the experts have succeeded with their on-line presence.
• Read the report


Diageo to invest £3.5m in Caol Ila distillery

Diageo is to invest £3.5m in expanding and upgrading its Caol Ila distillery on Islay. The Scotch distillery will see its production capacity increased by 700,000 litres per year to 6.4 million litres.
• Read the report

Kingsland invests £1m in UK bottling site

Manchester-based Kingsland Wines and Spirits is investing over £1m in its Irlam site during 2011, which will see a complete overhaul of the wine cellar including 42 new stainless steel tanks.

Mark Dixon, manufacturing director says: “Our new cellar will ensure we can maintain our flexibility and receive and handle our products efficiently for many years to come.”

Project manager Nigel Smith explains the core activity will happen in two phases to minimise disruption to the customers: “Phase one is underway and will take around seven weeks, phase two, a further 7 week process, will begin in September with the aim of all work completed before the end of Oct 2011.”


Pernod Ricard sells share in Suntory
Pernod Ricard Group has sold its minority shareholding in Suntory Holdings Limited (circ. 1%) back by Suntory for 40m Euros. The sale does not change the relationship between the two groups and their joint business in Japan, which continues to distribute certain Pernod Ricard brands, principally Ballantine’s, Beefeater, Kahlua and Malibu.


Scotch delivers £109 a second to UK exports
2010 was a record year for Scotch Whisky exports, according to figures published by The Scotch Whisky Association (SWA). The performance confirmed Scotch Whisky as one of the UK’s top exporting industries.

Global shipments were valued at £3.45bn, a 10% increase on 2009. Scotch Whisky exports have increased by 60% since the turn of the century, adding an extra £1.29bn in value. Export value broke the £100/sec for the first time, contributing an additional £10/sec to UK exports compared to 2009 (£109 v. £99/sec).

The figures reflect continued premiumisation across the industry, with export value increasing despite a marginal decrease in volume (-2% to the equivalent of 1.06bn 70cl bottles). Export volume in 2010 was 7% (or 72m extra bottles) higher than in 2000. The SWA reported encouraging growth across different Scotch Whisky categories. Single Malt exports increased by 18% (to £577m) and bottled Blended Scotch Whisky shipments rose by 5% (to £2.6bn).

Eight of the top 10 markets grew in value, with a strong performance in the US (+19% to £499m) which remained Scotch’s largest export market by value. The ‘BRIC’ markets continued to develop, with exports growing to Brazil (+12% to £67m), China (+24% to £55m), India (+46% to £41m) and Russia (+61% to £31m).


Bottle Green now represents Sorellli in UK
Bottle Green, the Leeds-based importer is now representing Tuscan wine producer, Sorelli Italian wines in the UK. Sorelli wines will be available to taste on the Bottle Green stand, L70, at the London International Wine Fair from 17 to 19 May.


Nadal made ambassador social responsibility

Bacardi Limited has announced tennis champion Rafael Nadal as its new global social responsibility ambassador. The ATP World Tour No1 ranked tennis player now leads the company’s responsible drinking campaign, Champions Drink Responsibly. The campaign will use advertising, public relations, consumer experiential initiatives and social media platforms. This also includes a YouTube channel and, for the first time, a Champions Drink Responsibly Facebook page.

Château Guiraud sets up base in China

Château Guiraud, Premier Grand Cru Classé in the 1855 classification, is setting up storage cellars in Shenzhen, China. The cellars will be operational from April 15, 2011, giving Chinese wine trade professionals access to stocks of Château Guiraud in exclusive premises with the guarantee of authenticity. Initially, stocks held in Shenzhen will be of the vintages, 1998, 2002 and 2004.
This initiative will ensure the wines are quickly available to Chinese importers and will improve go-to-market reactivity. Château Guiraud is the only Premier Grand Cru Classé in the 1855 Bordeaux classification to obtain organic farming certification.



Pernod Ricard supports Red Cross Japan

Pernod Ricard is donating ¥ 60 million (circ. € 525,000) to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in the north east of Japan.

Fabrice Audan, president and CEO of Pernod Ricard Japan says: “We have been operating in Japan for more than 20 years and we wish to demonstrate our support to all the people who have suffered as a result of these natural disasters. We are grateful that our employees in the Sendai region are unharmed. As a global player in the wines and spirits, it is our responsibility to give back in times of crisis and we hope this contribution will help relief efforts in the months to follow.”


Exports of Provence wines to UK up 134% in 2010

Exports of Provence Wines to the UK increased by 134% in volume and 145% in value in 2010 compared to 2009, with Rosé accounting for 78% of total exports.

Alexandra Fauchas from the Conseil Interprofessionnel des Vins de Provence (CIVP) explains: “We began actively targeting the UK market back in 2007 as we identified great potential for our wines here, and in particular Provence Rosé.  These recent export figures bear out our belief and are extremely encouraging.”

PR activities since 2007 have concentrated on communicating key messages pertaining to the quality, elegance and food-friendly nature of Provence Rosés.  The CIVP has also been working directly with key retailers since 2008 to increase listings and visibility for the region’s wines


Havana Club trademark ownership is re-confirmed by Supreme Court

The Spanish Supreme Court has confirmed its previous decision of February 3, 2011 concerning the Havana Club case. Upon a further request from Bacardi, the Supreme Court has restated that the trademark Havana Club belongs to the Havana Club joint venture (created between Pernod Ricard and Corporación Cuba Ron) and that Bacardi has no right to claim ownership of the trademark in Spain.  

Ian Macleod Distillers reports continuing financial growth

Ian Macleod Distillers, one of the largest independent family-owned companies in the UK spirits industry, has announced improved financial results for the eighth consecutive year.

In the year to 30 September 2010: Group turnover increased 22% to £31.9m; profit after tax increased 41% to £3.1m; overall stock increased by £2.3m, taking the total to £27m; case sales volume increased 20% representing 93% of the revenue growth; and within cased sales, Glengoyne Single Malt revenue grew 49%.
The 22% (£5.9m) turnover growth is due to increased sales of case goods to domestic and export markets.

• Read the report


SupremeCorq reported to be suspending operations

Customers of US synthetic closure producer, Supremecorq, in Washington, have been notified that the supplier is suspending operations, according to a report in Wine Business. The company has been providing wineries with stoppers since the mid1990’s. Owned by Graham Packaging, the rigid plastic container manufacturer, Supremecorq opened a production facility in Belgium only a few years ago to serve Europe.

Reasons for suspension are rumoured to include a move by some customers from synthetic closures to screwcaps for ready-to-drink white wines, and a return to natural cork for "sustainability" reasons by others.

Supremecorq makes injection-molded closures. Its biggest competitor, is the leader in synthetic closure sales, Nomacorc, which makes co-extruded synthetic closures.

“The wine closure industry has seen a lot of consolidation. Malcolm Thompson, Nomacorc's global vice president of marketing and innovation told The Drinks Report: “All categories of products - including natural cork, screw caps and synthetics - are experiencing this circumstance. Weaker players are dropping out due to their inability to compete and sustain acceptable profitability. In the case of Supremecorq, its technology (injection molding) was inferior in performance and economic competitiveness. Nomacorc’s business remains extremely strong and we continue to see double-digit growth rates. With the launch of our high-performance Select Series products, coupled with our innovative oxygen management technology, Nomacorc will continue to see growth and achieve significant penetration of premium wine segments.”

Amorim, the world’s largest cork stopper producer, has also reported record double-digit sales growth.


Nothing compares to Havana Club's double-digit growth

Havana Club International sales figures for 2010 show a 15% increase on 2009 and double-digit growth in more than 50 countries.

Significant growth in key markets Cuba, Germany, France and the UK has contributed to the brand reaching 3.77m 9-litre case sales, equating to more than 45m bottles sold across 125 countries.

Marc Beuve-Méry, MD of Havana Club International comments: “Following the challenges of 2009, including a tough economic climate and supply issues in Cuba, we focused our investment on impactful marketing activity in 2010, such as the ‘Nothing Compares to Havana’ advertising campaign, to dial up the message that Havana Club is the authentic Cuban rum.

"We are delighted that the positive reaction we have had from this activity so far, is reflected in these extremely promising results and we are confident of another successful year ahead”.


Diageo to acquire Mey Içki

Diageo is to acquire Mey Içki, the leading spirits company in Turkey, for TL3,300 million (£1,300 million) from investment firm TPG Capital (TPG) and Actera. The transaction is expected to complete in the second half of 2011, subject to regulatory clearances.

Last year, Mey Içki reported net sales of TL766 million (£300 million) and EBIT of TL305 million (£120 million). It is the clear market leader in raki (arrack), the biggest spirits category in Turkey, and has a leading position in vodka. In addition the company has an extensive nationwide sales and distribution network.

Turkey is a fast growing economy with a growing and increasingly affluent middle class and consumer spending is forecast to be twice the rate of GDP growth. The acquisition of the leading spirits company in this very attractive emerging market will allow Diageo to accelerate the growth of its complementary international spirits brands with increased access through Mey Içki’s strong distribution network and customer relationships in Turkey. Mey Içki will be consolidated as part of Diageo Europe and will continue to operate under the current management team.


EPI in negotiations to purchase Rémy Cointreau
The Rémy Cointreau Group has entered into exclusive negotiations with EPI with a view to selling its Champagne division, including its Piper-Heidsieck and Charles Heidsieck brands.
EPI is a family owned group run by Christopher Descours.  It owns a number of French trademarks (JM Weston, Bonpoint, Alain Figaret, François Pinet, Michel Perry and Château La Verrerie) and carries out a diversified investment policy. In the event of a favourable outcome to the negotiations, the conclusion of a sale agreement would only occur after consultation with the concerned employees’ representative bodies and authorisation from the board of directors of Rémy Cointreau. Completion of the sale will remain subject to the authorisation by relevant competition authorities.


On-line wine retailer creates singles option

To celebrate the first anniversary of Slurp Express, Slurp.co.uk, a UK online wine retailer, is launching Slurp Singles. From 2 March 2011, Slurp.co.uk will be lifting minimum spend and order restrictions allowing its customers to purchase single bottles of wine across a range of almost 1,300 products with next day delivery at no extra charge. Slurp.co.uk claims to be the only online wine retailer allowing customers to purchase single bottles of wine across such an extensive range of branded products.



Precept Wines acquires Canoe Ridge and SageLands wineries from Diageo

Seattle-based Precept Wines has acquired Canoe Ridge and Sagelands from Diageo Chateau & Estate Wines. The acquisition also includes the Canoe Ridge vineyard located in the Horse Heaven Hills AVA (153 planted vinifera acres). Both Canoe Ridge and Sagelands have a long history in Washington state. Founded in 1994, Canoe Ridge was originally created as a joint partnership between a group of local Walla Walla investors and Chalone Wine Group of Napa, CA. Sagelands was established in 1984 and acquired by Chalone Wine Group in 1999. Both were sold to Diageo Chateau & Estate Wines in 2004.


Advini and Santa Carolina in Chile joint-venture

French wine group AdVini, and Santa Carolina, major player in the Chilean wine industry, have signed an agreement to create a joint-venture in the Casablanca Valley, one of Chile’s most prestigious and quality producing regions.
Viña Casablanca is name of the future company, which will Santa Carolina as its majority shareholder. The company will bring together the assets in the Casablanca Valley of Laroche Chile (part of the Advini group since 2010) and those of Santa Carolina. It will form a vineyard of just under 150 hectares, mostly planted with Pinot Noir and Sauvignon Blanc, together with vinification and bottling facilities and a visitor centre.
With the  Viña Casablanca  and  Laroche  brands positioned at super-premium level, both groups have expressed their wish to continue their commitment ‘to producing wines of great quality from the vineyards of the Casablanca terroir, as well as developing sales, which already stand at 100,000 cases through the distribution networks of both companies.


WSTA appoints new public affairs executive

Carlo Gibbs has taken over from Sarah Davis public affairs executive for The Wine and Spirit Trade Association. Gibbs joins from Apex Communications where he was a public affairs consultant and, before that, he was a parliamentary researcher.  At the WSEA, he will focus on a range of retail issues, including licensing and a range of initiatives aimed at combating underage purchase and possession of alcohol.  He will also provide support to the All Party Parliamentary Wine and Spirit Group.


Guala Closures buys Plastiv

Guala Closures, worldwide leader in the production of non-refillable closures for the international wine and spirits industry, has acquired Spanish closure manufacturing company and former Guala Closures licensee Plastivit, which has facilities in Barcelona and Veracruz (Mexico).


Hotel contract for Alliance Wine

Wine importer Alliance Wine, headquartered in Ayrshire, Scotland, has signed a deal with Apex Hotels, which will include providing the group with bespoke wine lists for each of its premises in Scotland. A key feature of the Apex Hotels contract has been Alliance Wine’s focus on promoting wine sales ‘by the glass', through improved preservation techniques and good quality, affordable wines.


Diageo enters partnership in Vietnam

Diageo has entered into a strategic partnership agreement with Hanoi Liquor Joint Stock Company (Halico) in Vietnam. Diageo hasalso agreed to acquire a 23.6% stake in Halico from VinaCapital Vietnam Opportunity Fund, for approximately £33 million.
• Read the report

Waitrose extends partnership with suppy chain solutions provider

Logistics provider JF Hillebrand has been awarded a new three-year contract to manage all wine imports for Waitrose. As a sole strategic partner, the company will provide full supply chain management solutions for its global import trade lanes.

Andrew Shaw, buying manager (wines), Waitrose said: “The JF Hillebrand solution will result in a responsive and robust supply chain which will reduce our stockholding – a critical factor in enabling our network to absorb the tremendous business growth we have planned for the future. By entering this agreement we have established a mutually beneficial partnership with our suppliers and JF Hillebrand and look forward to further developing this in coming years.


Bibendum creates Market Insights division 



Bibendum has introduced a Market Insights division to analyse industry data across all channels of the UK wine industry.

The division will focus on trends in consumer behaviour, acting independently from Bibendum’s sales team so that it can provide objective information to support of all Bibendum’s activities, including new product development and purchasing, to tailoring wine ranges for specific consumer needs.

The data is taken from over 30 UK business sources including wine insight providers, such as AC Neilsen, CGA, WDR and Wine Intelligence, as well as nearly 30 years of Bibendum’s sales results.

Last January, Bibendum launched its bespoke profiling tool for the UK on-trade in partnership with socio-demographic experts CACI and collected over 15,000 responses to its ‘taste test’ survey. This asked consumers a number of wine-based questions devised to suit the needs of Bibendum’s customers. The results allow Bibendum to profile trends across a number of different channels at both a national and regional level.


Berry Bros & Rudd sells distribution company

Following the sale of Cutty Sark, Berry Bros & Rudd (BB&R) in London has decided to sell its distribution company in Greece, W S Karoulias – a leading wine and spirit companies in Greece, which has been built up over 20 years by MD Chris Argyrou and his team.

Argyrou, through IMA SA, has led a management buy-out of WSK and requested the MD of BB&R, Hugh Sturges, to remain on the WSK board, as chairman, after the retirement of the present chairman, Tony Easter. Chris Argyrou will retain his seat at the BB&R strategy committee in London and WSK will continue the distribution of Cutty Sark in Greece.
UK spends more on wine than the French
. . . and wine drinkers are starting to trade up

The UK has overtaken France for consumer spending on wine and consolidated its position as the world’s biggest wine importing market, reveals data from Vinexpo and IWSR. Moreover, wine drinkers in the UK are starting to trade up to more expensive wines costing more than £6 a bottle making it the second largest market in the world for wines at that price after the US.
• Read the report

What and how much is the world drinking?

The answers to key questions on UK and world drinking trends, according to research commissioned by Vinexpo from IWSR into global trends in the wines and spirits sectors, are summarised in this report.
• Read the report


L-r: Gavin Hewitt (SWA), Alan Winchester (Chivas Brothers), Nick Clegg MP, and Christian Porta (Chivas Brothers).

Nick Clegg praises Scotch whisky on record exports

Deputy Prime Minister Nick Clegg has praised the Scotch whisky industry on its global exports, which are heading for a record year.

At a visit to the Strathisla distillery in Keith, home to Chivas Regal whisky – the biggest selling Scotch in China, Clegg announced that global exports of Scotch whisky have increased by 12% in the first 10 months of 2010, with shipments totalling £2.8m between January and October.

• Read the report

Cognac reports a strong year

Shipments of Cognac reached an all time high of €1.86bn in 2010, reports the Bureau National Interprofessionnel du Cognac (BNIC).  

The spirit has held strong throughout the international economic crisis, only registering a loss in the value of shipments in 2009. Last year, however, saw an increase across all markets and categories of just under 30%, representing 12.8 million cases or 153 million bottles and an increase of 17.9% in volume.

Production volume is also high at 555,000hl, putting Cognac in a strong position to respond to demand from buoyant markets.

• Read the report

70% of all Cognac is now drunk on ice, in cocktails or as a long drink, rather than as a digestif

Diageo GB invests in digital activity for Smirnoff

Diageo Great Britain is investing significantly in digital activity for its vodka brand, Smirnoff, in 2011 with a +115% increase in spend on last year.

A focal point for the build-up of activity has been the brand’s successful experiential programme - the Smirnoff Nightlife Exchange Project (NEP) - a global initiative during 2010 which celebrated the best of nightlife from around the world on one night, having invited consumer-generated ideas for the event experiences via Facebook. The project achieved 18,000 attendees worldwide and generated over 33,000 unique nightlife ideas across the 14 countries, creating a global community that will continue to interact.

• Read the report

Welcome move on fortified wine measures

The Wine and Spirit Trade Association has welcomed confirmation that new regulations on measures for fortified wine will continue to allow 100ml servings. Previous drafts of the regulation published by the last Government would have restricted fortified wine servings to 50ml or 70ml whereas sherry is customarily served in a 100ml measure.

The National Measurements Office has now confirmed that the new regulation, set to come into force in October 2011, will allow multiples of these measures to be served. They will also permit smaller servings of wine to allow samples to be sold and allow the 'schooner' 2/3 pint measure for beer and cider.

Constellation sells Australian and UK businesses

Constellation Brands, the global premium wine company, is to sell its Australian and UK business, (Constellation Wines Australia and Europe), to CHAMP Private Equity of Sydney, Australia.
• Read the report


Value growth for wine in on and off trade

The latest sales data shows wine sales growing in overall value in pubs, clubs (+3.5%) and restaurants as well as in shops (+2.7%), despite a fall in volumes.

• Read the report


Pera joins O2inWines
 
Le Matériel Pera, based in Languedoc-Roussillon, France, a manufacturer and distributor of harvest reception, pressing and cooling equipment has joined the international association of oxygen management in wines O2inWines as premium member.
• Read the report


Pernod Ricard sells Lindauer for €50m

Following clearance from the New Zealand Overseas Investment Office, Pernod Ricard has completed the sale of Lindauer and several other New Zealand wine brands from Gisborne and Hawke’s Bay together with their related inventories and assets. The consortium of buyers is made up of Lion Nathan New Zealand and Indevin. The transaction was completed on 22 December 2010 for NZD89m (circ. €50m) cash.


Juul-Mortensen re-elected as TFWA president

The Tax Free World Association committee has re-elected Erik Juul-Mortensen as president of the association. He will continue to oversee the management of TFWA activities and act as the association’s representative in relation to external agencies, including duty free and travel retail trade associations, lobbying organisations and the press.

The appointment of Mr Juul-Mortensen marks the first time in the 26-year history of TFWA that the president has not been chosen from the representatives of supplier companies who comprise the TFWA management committee. Although other potential candidates from within and outside the committee requested information about the position, no other formal applications were received.


Undurraga winery announces structural changes

José Yuraszeck, MD of Chilean winery Undurraga will take up the position of executive VP of the Board of Directors from March 2011.  Ernesto Müller will take over as MD from March 7.  Müller has worked in the wine industry for over 17 years with a variety of Chilean wineries. José Yraszeck will continue to work closely with Viña Undurraga as he organises the structure of the holding group Grupo Vinos del Pacífico, which will be the parent for three wineries: Viña Undurraga, Viña Volcanes de Chile and Bodega y Viñedos.


Poll shows opportunity for online wine sales

Just 1 in 7 British adults buys wine online yet a third say they would consider doing so, according to a YouGov poll conducted for the Wine and Spirit Trade Association.
• Read the report

Panama grants GI recognition to Scotch whisky

The authorities in Panama have granted an application by The Scotch Whisky Association, made in May 2010, for ‘Scotch whisky’ to be registered and protected as a ‘geographical indication of origin’ (GI). Registration ensures the highest levels of protection by local enforcement authorities, supporting the integrity of Scotch whisky as a product made in Scotland according to traditional practice.

Panama is Scotch whisky’s twentieth largest export market, with shipments reaching £42m in customs value in 2009. Export value is now 2.5 times greater than it was a decade ago (£16m in 2000).




Click here for the Business News Archived 2010, or Business News Archived 2009, or use the search facility at the top of this page to find specific stories

email the drinks report email the editor

subscibe our to RSS feed

For the most up to date news, click on one of the following links:

• White Spirits • Brown Spirits • Wines • Liqueurs • Cocktails • Packaging
• People in Spirits • People in Wines • Food and Drink


• Back to the top of the page


email the drinks report Contect us

email the drinks report Subscribe
to our FREE fortnightly
e- newsletter
RSS feeds
Click on the links below to receive topic-specific news alerts
RSS Packaging
RSS
Wines
RSS
Spirits
RSS Business
RSS
Mix & Match
• Liqueurs
• Cocktails
• Food & drink





©Copyright 2011 The Drinks Report