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24 Jun Spirits

Beefeater unveils new marketing strategy

Pernod Ricard's Beefeater gin has unveiled a new marketing strategy designed to reach out to new generation drinkers

11 Jun Spirits

Cîroc given limited edition bottle for summer

New limited edition bottle design for Cîroc is customisable for popular summer destinations and resorts

10 Jun Spirits

Updated packaging for Southern Comfort

Sazerac brand Southern Comfort has updated its look and position, with design cues from its heritage in New Orleans

New Product

SmartCube – the clever solution for bars

The Martini SmartCube aims to make waiting at the bar a thing of the past. The ice-cube shaped device is added to drinks in addition to regular ice, anticipating when your drink is finished, allowing staff to prepare the next beverage. As well...

5 Jun Spirits

Royal Salute 21 YO Polo Edition revealed

Chivas Brothers has released a limited edition Royal Salute, 21 Years Old Polo Edition, available from September

31 May Spirits

Whisky created as testament to Shackleton

Whyte and Mackay has launched Shackleton blended Scotch malt whisky, inspired by the great Antarctic explorer