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Design & Packaging » Spirits » Rum

The Martini SmartCube aims to make waiting at the bar a thing of the past. The ice-cube shaped device is added to drinks in addition to regular ice, anticipating when your drink is finished, allowing staff to prepare the next beverage.

As well as providing ordering technology, it also functions as a traditional ice-cube, thanks to Aerogel, a technology created by NASA, which keeps the  the cube cool, and keeps it buoyant.

Laila Mignoni, creative excellence director, Martini, says: “At Martini, we believe that time with friends is time well spent. Our SmartCube technology means that you can do just that instead of queuing at the bar."