Tullamore Dew launches first single malt

C&C International is adding a 10 Year Old Single Malt to its Tullamore Dew Irish whiskey range where it joins the three existing blends - Standard, 10 Year Old Reserve and 12 Year Old Special Reserve.

The new whiskey will be rolled out internationally from May 2009.

Aged in a variety of Old Bourbon, Dry Oloroso Sherry, Madeira and Port casks, Tullamore Dew 10 Year Old Single Malt is being described by the company as “a singularly rich and mellow expression of a legendary Irish whiskey”.

Distillery notes characterise the whiskey as:
Colour: deep amber gold
Aroma: quite an intense malty, fruity and toasted wood aroma. Intriguing floral, toasted wood and vanilla notes, with a hint of sherry Christmas cake.
Taste: wonderfully rich, spicy and complex. Really mellow and rounded.
Finish: smooth finish with malt and sherry notes slowly fading.

Tullamore Dew’s first Single Malt will also be the most expensive product in the range.

“At the same time as building the standard blend to over 600,000 cases, we have been working towards a complete line-up of ages, flavours and qualities to meet growing consumer demand for Irish whiskey experiences” says C&C International marketing manager, Ann O’Leary.

“Adding a Single Malt to the collection is a very prestigious step for the number two Irish whiskey brand in the world.”

New Tullamore Dew 10 Year Old Single Malt Irish whiskey will be available in 700ml and 750ml sizes, packed in cases of 6.

May 09