Licor 43 launches cocktail competition to find UK brand ambassador

The Spanish liqueur brand Licor 43 is inviting mixologists from across the UK to prove their skill, style and flair in a bid to represent the global brand in the UK throughout 2010/2011, and winning a trip to three of the best party cities in the Mediterranean in the process.

With its origins dating back centuries, Licor 43’s secret recipe, combining 43 fruits and herbs from the Mediterranean, is now a staple liqueur for bartenders globally. Regional heats are being held initially where mixologists have to make two Licor 43 based seasonal cocktails, plus an original take on the Vanilla Daiquiri. Following the five regional heats, the winner of each will be flown out to Barcelona, Valencia and Ibiza Town to experience the brand’s heritage and versatility first-hand.

Drawing on their experiences from the VIP tour of the Mediterranean for inspiration, the finalists will then go head to head in a thrilling mix-off to impress the judging panel, which includes renowned bartender Jamie McDonald.

The regional heats and date are as follows:
Leicester, Superfly –  June 21
Leeds, Epernay – June 22
Brighton, Mekaba– July 6
London, Barrio Central – July 12
Edinburgh, Raconteur –  July 19

The final will take place in September in London following the trip to Spain.

As Licor 43’s brand representative, the final winner will be awarded £4,000 to conduct 12 days of in-bar education, training and judging, attend a photo-shoot for the brand, and regularly contribute to the liqueur’s blog.

Karen Fowler, UK brand manager for Licor 43 at drinks distributor J Wray and Nephew, commented: “To be crowned Licor 43 UK Brand Ambassador, we are looking for someone who epitomises the passion and style of the Mediterranean in their cocktails. We’ll be putting mixologists with the calibre of creativity and expertise to become ambassadors through their paces, to see if they have what it takes to represent the brand.”

Mixologists can apply to enter online here

June 2010