APPE reports a 100% increase in the number of PET bottles it has supplied for this year’s Beaujolais Nouveau vintage, confirming the growing popularity of PET for wine packaging.
APPE introduces high quality print option on PET bottles with state-of-the-art screen-printer
APPE (formerly known as Artenius PET Packaging) is investing in excess of £1 million in a new printing facility for its PET bottles and containers.
Installed at the company’s Gresford factory in the UK, the Kammann printer offers screen printing in up to four colours, including special effects such as metallics, on round, oval and conical containers in a wide range of sizes from 4cm to 45cm high.
The state-of-the-art machine ensures extremely accurate print registration to create high impact designs that help to deliver brand differentiation and on-shelf appeal. APPE says the technology is well suited to wines and spirits –competitive market sectors where creating a distinctive premium quality image for a brand is essential.
“This is a major investment which enables us to offer an added value service to our customer base,” explains Martene Midwood of APPE.
“The quality of print is excellent and will help to reflect and reinforce brand positioning, while customers will also benefit from a ‘one-stop’ service delivering ready decorated containers to their filling lines.”