Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the two international luxury brands – flamboyant fashion designer Christian Lacroix and ultra premium Scotch whisky Chivas Regal – have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix.

Lacroix has delivered a lavish and sophisticated design for the bottle that is perfectly coupled by the bespoke mirrored presentation box, resembling an ancient relic of regal nature. It is a true gem for collectors.

The whisky bottle, label, capsule and presentation box are embellished in a rich tapestry, embroidered and bejeweled, yet still instantly recognizable as the Chivas Regal brand.

The intricate and finely detailed jacquard fabric, interwoven with metallic threads and diamante stones, created by one of the designer’s regular suppliers, is hand applied to the capsule, bottle and box.

Again the bottle features the metallic decoration that was developed for the Chivas 12 Year Old Magnum, but this time the technology as been challenged even further in order to extend it over the curved shoulders of the bottle. These decorative effects, applied in the colour of the whisky onto a premium silver surface, use precision laser technology to deposit thin metal-film features onto the glass substrate.

Chivas Regal global brand director James Slack, said “Christian Lacroix has produced something magnificent in the new Chivas Regal 18 Year Old Limited Edition – a design that perfectly combines the luxury of haute couture and the craftsmanship of luxury Scotch whisky. What we are presented with, is not simply a bottle of whisky, but a crafted collector’s piece. We feel privileged to have worked with Christian Lacroix yet again and are proud to include such an extraordinary limited edition to the Chivas Regal range.”

Chivas Regal 18 Year Old by Christian Lacroix will be released as a limited edition with only 3,000 bottles available internationally and will be available from the travel retail price of US$495.00.

October 2010

About Chivas Regal
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

About the House of Christian Lacroix
Since its inception in 1987, the House of Christian Lacroix has electrified the fashion world with its collections inspired by Gypsy and Provençal traditions, and by the flamboyant Haute Couture scene in Paris and London during the “Swinging 60's.”