Cupcake Original Vodka wins Best of Show at New York World Wine & Spirits Competition

Cupcake Original Vodka, one of Underdog Wine & Spirits' four recently launched super-premium vodkas, won Best Vodka of Show honours out of 28 vodkas entered into the 2011 New York World Wine & Spirits Competition.

The Best in Show award is reserved for those spirits that receive a gold or double gold distinction and then are chosen as the best during another blind tasting by the panel of judges. Cupcake Devil’s Food Vodka also received a gold medal at the competition. Judged by a group of recognized spirits experts, including Anthony Dias Blue, CEO of Blue Lifestyle and executive director of the competition, the New York World Wine & Spirits competition, held on June 27, 2011 in New York City, attracted over 100 spirit brands from around the world.

“We are humbled by this recognition. It is a testament to Cupcake Vodka’s super clean quality that consumers will be proud to share with family and friends,” said Adam Richardson, head of winemaking and spirits development for Underdog Wine & Spirits, maker of Cupcake. “When we set out to make Cupcake Original Vodka, our goal was to craft genuine, non-flavoured vodka with unsurpassed smooth taste. We start with the finest grain and grape, and then distill it six-times to remove impurities. This delivers a silky, creamy texture that has become synonymous with the Cupcake brand."

Cupcake vodkas include Original (unflavoured), Chiffon (lemon), Devil’s Food (chocolate) and Frosting (vanilla). Each of the Cupcake vodkas carries a suggested retail price of US$17.99 per 750ml bottle.

July 2011