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Interviews

Challenging what packaging should look like

The Drinks Report speaks to Tim Croxson, COO of leading glassware producer Croxsons, ahead of exhibiting at Packaging Innovations, Luxury Packaging stand J68

Tim Croxson Croxsons

What is the most important market sector for you to target when exhibiting?

Exhibiting within the Luxury Packaging section of the show the target market area for us are premium drinks brands and luxury food products.

How many years have you exhibited at Packaging Innovations, Luxury Packaging in London and why is this an important show for you?

We first exhibited back in 2014, so this is our forth year exhibiting at the show, giving us the opportunity to meet our clients in the premium drinks market.

Do you have global/regional supply?

We work with international brands who require global supply chain solutions and we work with carefully chosen manufacturing partners, statically located to service these key markets.

How long have you been supplying the drinks trade? And for which drinks are the products best suited?

To the fine wine trade since William Croxson found Croxsons in 1872, so a strong reputation since the 19th century! For the premium spirits market the focus has really been over the last decade. Our products are suited to the whole drinks range from spirits and wines to beer and soft drinks.     

What are your newest products?

A new range of premium wine bottles, thereby improving the market offering in the 21st century. Many examples of bespoke client projects utilising off the shelf solutions with outstanding shelf appeal, including Ginscape and 6 O’Clock’s Brunel Edition.

Have you made any recent technological advances? Please describe?

Combination production, which means producers can benefits from a fully proprietary bottle without the enhanced MOQ cost. This particularly works well for the smaller artisanal spirit producers. In addition, within the beer sector we continue to work on reducing bottle weight through our ‘ right weighting’ initiatives.   

What are the biggest packaging challenges in the drinks industry?

Quite often you can find a disconnect between brand owner, design agency and supplier. We are passionate about working with designers on projects to ensure we get the right balance between what the customer wants and what is realistically achievable. 

What is the most exciting development in packaging?

Brands, especially within the spirits sector, challenging the perception of what certain types of product packaging should look like. 

What distinguishes your product from others in the market?

World class choice of quality of products with first class service. It is more than just the product, the customer relationship makes it work.

 

17 August 2017