the drinks report..ideas, news and views from the world of wines and spirits, with a special focus on packaging design and technology



Passoã moves into shrink sleeves

Remy Cointreau has repackaged its Passoã liqueur in a full body shrink sleeve developed by CCL Decorative Sleeves, which offers significant benefits for the brand.
• Read the report




The seductive aphrodisiac

Love in a bottle; tantalising, passionate and a tongue-tingling taste sensation – the world’s first true aphrodisiac in a bottle. This is how the Benross Distillery describes its new liqueur Aphrodope Elixir created from a recipe based on herbs, berries and seeds.
The 35%abv liqueur comes in a 50cl bottle (RRP £45 - £50) seductively embossed with a sculpture of ancient lovers.
The site Aphrodope.com has recipes and ways to serve - hot, cold, mixed - plus uses for the liqueur in food.




Bénédictine anniversary bottle


A limited edition contemporary bottle of Bénédictine is being launched in celebration of the herbal liqueur’s 500 year anniversary. The bottle will unveiled during the 2010 TFWA Asia Pacific tradeshow in Singapore. This will be followed by airport launches in Singapore and Malaysia, in June and July respectively. The design, inspired by antique Bénédictine bottles from over a hundred years ago, refers to Bénédictine monks’ robes and the mystery that surrounds the ancient recipe. The red capsule was chosen specifically for the Asian consumer.




Competition to find UK brand ambassador

The Spanish liqueur brand Licor 43 is inviting mixologists from across the UK to prove their skill, style and flair in a bid to represent the global brand in the UK throughout 2010/2011, and winning a trip to three of the best party cities in the Mediterranean in the process.
• Read the report


Gold-winning liqueurs announced

After Belgian Chocolate, Dooley's Original Toffee & Vodka, and Amêndoa Amarga Neto Costa Bitter Almond Liqueur were among the Gold medal winners at the Concours Mondial de Bruxelles held this year in Palermo - Sicilia.
The Concours Mondial de Bruxelles is one of the most prestigious contests for wines & spirits with participation from more than 40 countries and 7,000 products. 
For a full list of medal winners visit  concoursmondial.com




Start of £6m UK campaign

Italian liqueur brand Disaronno is to have a £6 million promotional injection by UK distributor First Drinks during 2010 (20% more than last year). The campaign kicks off with a Valantine’s Day neck-collar featuring a competition to ‘Win your own Italian Love Story’ running across 80,000 bottles during February and March. Five consumers will win the top prize of a weekend break to Verona, Italy, plus £500.



Baileys
spring campaign

Diageo UK says Baileys, its top-selling Irish cream liqueur, will sponsor the new series of TV show Desperate Housewives. In addition, the brand will have a £1m campaign in the lead up to spring occasions, including Valentine’s Day, Mother’s Day and Easter.
• Read the report


King's new clothes
With the renewed interest in ginger as a cocktail flavour and a seasonably heartening tipple, The King’s Ginger has seen a packaging revamp to freshen its image. It is a high-strength liqueur (41% abv) created by the maceration of ginger root enlivened by the citrus of lemon peel and is available from Berry Bros. & Rudd in 50cl bottles at £17.95.




US and French icons inspire bottle design
A limited edition bottle which "combines the energy of Manhattan with the romance of Paris" has beeen styled by French fashion designer Catherine Malandrino for Cointreau, the premium orange liqueur.
Just 3,000 bottles, laced with silver and Swarovski crystals, have been released worldwide. In the off-trade, the bottle is available in the UK exclusively at Selfridges, at £129.99.



New flavours
Two new varients Galliano Ristretto and Galliano Balsamico complete the trio of super-premium Italian artisan liqueurs under the Galliano brand following the introduction of Galliano L’Autentico last summer.
• Read the report





Irrestistible
New for the Christmas season is the 2009 Grand Marnier limited edition Cordon Rouge 'Irresistible' bottle and two Irresistible cocktails
• Read the report




Redesigned for vanilla appeal
Grand Marnier’s 40%abv Navan liqueur has been redesigned by Hotshop, Paris, to emphasise its vanilla flavour and improve its visibility on the back bar. The new one-litre bottle retains the characteristic pot still shape, but now features a vanilla flower curling around the bottle (direct print), the Grand Marnier logo closer to the Navan logo on a black label, and the Navan product name also made more visible on the cap label.



Ciao bella!

Frangelico, the Italian hazelnut liqueur, is attaching a free Lonely Planet Fast Talk Italian phrase book worth US$5 to every bottle sold in travel retail this sunmmer.
The C&C International-owned brand currently sells over 300,000 cases (9 litre equivalent) and is looking to expand its travel retial business. North America, Latin countries, Australia and Western Europe are its primary markets
.


Inspired by perfume packsA limited edition liqueur has been launched in distinctive packaging that the Spanish producer, Meaño–based Adegas Rosalia de Castro, describes as “minimalist and original”. Only 3,000 bottles of Paco & Lola liqueur will be released.
• Read the report



Pomegranate
and tequila

La Pinta from Tequilas Premium (see white spirits page) is a pomegranate infused tequila, which the producer says makes the best "pomerita" cocktails.

Fruity potato vodka liqueurs



William Chase Distillery which produces Chase Vodka, the only potato-based vodka in the UK, has launched a range of flavoured vodka liqueurs made using the potato vodka and 100% fresh fruit, no artificial additives. Both potatoes and fruit are home-grown in Herefordshire.

 

 

Liqueurs

The Black Monk bottle launched

French liqueur Bénédictine D.O.M is celebrating its 500th anniversary this year. The brand, which dates back to 1510, is marking the occasion by releasing a special limited edition black bottle, which will be available worldwide (although not in the UK) and to the travel retail sector in Asia.

The limited edition bottle has been dubbed ‘The Black Monk’ in reference to the recipe for Bénédictine D.O.M having initially been devised by a Venetian monk called Dom Bernardo Vincelli. The liqueur, which has its roots in the Abbey of Fécamp in Normandy, is still distilled in the town at the Bénédictine Palais, which houses a museum dedicated to Bénédictine as well as the distillery.


Bitter sweet Aussie liqueur wins international acclaim

Tamborine Mountain Distillery’s Quandong & Gentian bitters liqueur scooped Gold at the ISW World Spirits Competition in Germany, bringing the overall total of awards won by this family-owned Australian distillery to an impressive 117 this millennium.

Company director Michael Ward said: “Brisbane bartender Ryan Lane, spoke of the need for a Maraschino type liqueur, popular for its bitter sweet characteristics.

"With European products generally dominating the shelves in cocktail bars, the gap for an Australian made product of this type lead to extensive research and the ultimate end result of a unique high quality and distinctly Australian flavoured product. Bitter for the significant component of Gentian and sweet for the juicy Australian Quandong berry.

“Quandong’s are a traditional Aussie bush tucker. They’re found in arid regions of Australia and have been an important source of food for the Aborigines. The fruit and trees are greatly valued for the versatility of their medicinal properties. The berries are high in vitamin c and add a beautiful fruitiness to this liqueur which balances perfectly with a bitterness from Gentian root and Hyssop leaves and subtle hints of bitter almond from crushed cherry pits.”


Tuaca and Tuaca cocktails develop international recognition

Tuaca, an Italian vanilla liqueur with citrus essences, has been made from the same recipe since 1938, and is still to this day created by Tuoni and Canepa Distillery in Livorno, Tuscany.

Because its flavour profile is hitting all the right notes for today’s cocktail drinkers, it is gaining listings in style bars in the US, Canada, the UK and Australia.

It is created from oak aged Italian brandy infused with sugar, natural citrus fruit and sweet aromatics, including vanilla. The mix gives the liqueur complexity, making it ideal for cocktails and long drinks, or as a chilled shot to be sipped and savoured.

At its simplest, it makes a refreshing Tuscan Mule: into a highball glass filled with cubed ice, squeeze three wedges of fresh lime juice, add 50ml of Tuaca liqueur and top with ginger ale. Garnish with a lime wedge. More Tuaca cocktails below.


Pictured right: frozen bottle (70% proof/35abv)

Tuscan Glow  
35ml Tuaca
15ml Chambord
25ml lemon juice
10ml sugar syrup
25ml raspberry puree
Ginger ale top
Fill a tall glass with cubed ice, add ingredients, stir well and garnish with a raspberry or lime and lemon twist.

Italian Spiced Martini

50ml Tuaca
25ml lemon juice
25ml orange juice
15ml Maraschino
Dash orange bitters
1/3rd Chilli
Put all ingredients in a Boston glass, shake and fine strain into a chilled martini glass. Garnish with lemon peel.
(Created by Tim Garret of Seattle bar, Brighton)

De Kuyper launches the first XO Cherry Brandy

De Kuyper Royal Distillers has launched the first XO Cherry Brandy in packaging designed and developed by ClaessensCartils from Amsterdam. The bottle and two-piece gift box was inspired by the original art deco style of De Kuyper’s Cherry Brandy bottle as produced in the 1920’s. Only a small batch has been produced which will be available in travel retail and Harvey Nichols, London.

Irish Mist seasonal gift packs

Irish Mist has complemented its new bottle design (see story below) with stylish black two-glass packs and gift cartons – scheduled be on-shelf for Thanksgiving and Christmas in the US, Ireland, France, Holland, Belgium and Germany.
The choice of tall, highball-style glasses supports the promotion of Irish Mist’s signature drink with cola and lime. Both packs feature the Celtic graphics used on the central bottle label - and the glasses carry the same design.
Spirit of Dublin released on French Riviera

First Ireland Spirits, a newcomer to the Irish Bord Bia stand at the TFWA show in Cannes this year, launched The Dubliner, an Irish whiskey liqueur.
A blend of honeycomb, caramel and whiskey flavours marry together to create the products’ unique taste profile.

Dubliner Irish Whiskey Liqueur is designed to capture the essence of Dublin culture. Labelling and bottle design plays an important role here, combining images of grain with a strong, decisive description of the product, brought together by the immortal words of James Joyce: "When I die, Dublin will be written in my heart"’.

While this is The Dubliner’s launch into travel retail markets, First Ireland Spirits is not completely new to the market. Its Feeney’s Irish Cream liqueur is already a familiar name in Irish airports, while the company is also a part –owner of Brogan’s Irish Cream.

Dubliner is available to travel retail in 70cl bottles

The great shake-up: style and flavour essential

The increasing global spread of the cocktail lifestyle is boon to the liqueurs sector. The traditional role as a sweet after-dinner tipple for ladies to sip, has being rapidly eroded as mixologists seek out the latest flavours to create fashionable cocktails in the world's top style bars. Felicity Murray reports

The global liqueurs market has been growing slowly but steadily over the past five years to reach a value today of some 80 million 9-litre cases with a similar pattern of growth predicted over the next five years.

Despite a severe decline in the category’s traditional role as an after-dinner drink the sector is, in the main, in good health thanks to the rise of the cocktail culture.

Although the largest import markets for liqueurs will remain the western European countries and the US, exciting new markets are emerging in cities across the world – in Scandinavia, Eastern Europe, and Asia – where cocktails and style bars are becoming an essential part of the lifestyle. This movement in the market has encouraged producers to reposition their brands in stylish new packaging as back-of-bar mixers and target their marketing campaigns at bar managers and mixologists in key cities.

• Read the report

Drambuie unveils The Royal Legacy of 1745

New from Drambuie is a super premium malt whisky liqueur, The Royal Legacy of 1745.

The embossed decanter and luxury presentation case ensure shelf standout while the liqueur celebrates the centenary of the first commercial bottling of Drambuie in Edinburgh in 1909 and is an interpretation of the original royal spirit enjoyed by Bonnie Prince Charlie in 1745.

Each box is individually authenticated with the bottling date, bottle number and signature of the Drambuie master blender.
(70cl and 75cl, 46% vol, travel retail RSP £125/€159/US$229).

New Xanté six-packs debuted in Cannes
Building on its popularity in 19 countries as a liqueur that can be enjoyed straight, on the rocks, in long drinks or in cocktails, Xanté was debuted at the TFWA exhibitionin in convenient gift packs of six 3cl miniature bottles - perfect for the travel retail market.
Boxed in a choice of three colours – gloss black, lustrous gold and delicate pink – the little bottles of the Cognac and pear-flavoured liqueur reflect the stylish image created last year for the brand with a bold black logo on a smart gold label.
The mini-packs will be rolled-out in Sweden, the other Nordic countries and then domestic and travel retail markets worldwide.
Xanté is currently ranked number two in the Scandinavian liqueur segment and tenth most popular liqueur in Europe. Over the past decade sales have increased in volume by over 500% worldwide.
The Reformed Spirits Company launch totally clear "cream" liqueur

Triibe, a totally clear creamy liqueur that is both dairy and lactose free, has been created by London-based The Reformed Spirits Company, with an RRP of £20 for 70cl. Presently retailing exclusively at Selfridges, on-trade tastings of Triibe are being held in bars nationally.
From the team behind Fever Tree and Martin Miller’s Gin, the 20% ABV liqueur is claimed to be a world first.
Triibe is made to made "a secret Celtic recipe" with charcoal filtered Irish Malt Whiskey infused with honey and Royal Jelly for smoothness and clarity. The taste is velvety smooth with subtle hints of vanilla, caramel and chocolate
Triibe is a totally versatile drink, the company says, that can be enjoyed as a shot, over ice, in a long drink or a cocktail, in coffees…
(L-r) Triibe Frapp,
Orange, Smash,
American Beauty, and Triibe over ice

Spain's favourite liqueur comes to UK coctail bars

Distributor J Wray & Nephew is giving its Licor 43  brand a major push in the UK this year. Targeting key elements of the on-trade, the company has produced a cocktail guide featuring the legend behind Licor 43, Spain’s top selling liqueur, and 43 cocktails for the solera-aged drink.

Benefiting not only from remarkable domestic sales in the Spanish market, but increasingly the buoyant ‘bring back’ market of those Europe-wide travellers and holiday-makers, Licor 43 is set to increase sales growth in the UK.
• Read the report



Alizé cocktail parties

Alizé, the cognac-based fruit liqueur, is hosting a series of ‘Let’s SociAlizé’ parties in UK bars and clubs in association with OK!, a national magazine for young women.
• Read the report

Four Golds for Chase from Guild of Fine Food
Chase has scooped four Gold awards for its potato vodka and liqueurs. The Great Taste awards, run by the Guild of Fine Food, has awarded Chase distillery a Gold 1 star award for its vodka and another for its blackcurrant liqueur, a Gold 2 star award for its raspberry liqueur and a prestigious Gold 3 star award for its elderflower liqueur. More about Chase liqueurs below left.

Moo-ve over Miss Ireland
A beauty pageant with a difference happens on August 19, but unlike ‘Miss Ireland’, these beauty queens are groomed and pampered bovine contestants competing for the Baileys Irish Champion Cow accolade – a prestigious title in agricultural circles. These best bred ‘supermilkers’ contribute 275 million litres of milk a year to make Baileys Irish Cream.

£5 million promotion for famous Italian liqueur

Disaronno, "The Original Amaretto", is to have a major awareness push in the UK media alongside substantial on-trade promotions over the coming months. The move comes as part of a £5m investment in the brand by its distributor First Drinks.

• Read the report
Modernised range

Inspirit Brands has launched in the UK the full range of Merlet liqueurs from the Merlet & Fils (S.A.R.L Distillerie) in France, famous for its Cassis de Dijon, in new, modern packaging to take this traditional premium product into future.

Interactive website provides ideas for Dooley's
Toffee and vodka liqueur, Dooley’s, is using an interactive video module “Cheryl” as part of a TV, in-store and on-line national promotional campaign in the UK this year. Aimed at the brand’s target 24-32 year old females, Cheryl and her “web flat” is a technique whereby users can make Cheryl chat through cocktails recipes and party planning tips. Cheryl can be visited at the letthegoodtimespour.com microsite

Africa comes to Scotland

Amarula, the cream liqueur, is set to turn up the heat in Edinburgh this summer with its African Oasis event (July 22-25) that will recreate the sights and sounds of the African Savannah with live African music and craft workshops, whilst sampling to thousands of target consumers.

The event, which will take place on the in St. Andrews Square, will feature a safari bar with celebrity mixologist, Ben Reed, demonstrating the South African brand’s versatility in summer serve suggestions to consumers and local bartenders.

Amarula is distributed in the UK by First Drinks

Ibiza's Hierbas liqueur now in UK

Mari Mayans Hierbas Ibicencas, the Ibizan Herbal liqueur that has been produced in Ibiza for over 125 years, is now available in the UK and Ireland exclusively through Leeds-based importer Taste of Ibiza.
Distilled from 18 local herbs & plants including rosemary, thyme, aniseed, fennel, chamomile, juniper and mountain mint, the 26% ABV liqueur can be drunk as a digestif, in cocktails or as a chilled shot.
Daniel Audley, marketing and promotions manager at Taste of Ibiza says: “There’s not a single bar, club, restaurant, cafe or hotel on the island of Ibiza which does not keep a stock of Hierbas, such is its popularity with the locals and those visitors lucky enough to discover it.”
Taste of Ibiza will be present at Bar 09 at London’s Earls Court, June 23-24.

Organic Sloe Gin launched by Juniper Green
London & Scottish International, the English producer of organic spirits  – Papagayo white and spiced rums, Highland Harvest Scotch whisky, UK 5 vodka and Juniper Green London Dry Gin – has introduced a sloe gin to its range. Made from Juniper Green organic gin that has been infused with organic sloes, it can be enjoyed “as a sipping drink in the countryside” or mixed with sparkling wine as “a refreshing Sloe Royale”.

Mekhong brings Asian spirit to UK summer
Mekhong, a premium Asian liqueur distilled with all natural Thai herbs and spices and fused with fragrant citrus, is being launched by ThaiBev into the UK this summer at a RRP of £14.99 for a 70cl bottle.
• Read the report

Apricot and Mojito syrups introduced by Giffard

The Giffard Syrup range has two new syrups: Apricot - with a flavour of stewed apricot, reminiscent of homemade apricot marmalade; and Mojito - with a fresh aroma of chlorophyll mint and a touch of lime. This syrup provides a quick and easy version of a Mojito: 20ml Giffard Mojito syrup, 40ml Clément rum, 10ml lime, add ice, top with sparkling water and garnish with a: sprig of mint

First cream liqueur to be a'best in show'
Coole Swan has become first cream liqueur to be awarded the coveted 'Best of Show Liqueur' in the  World Spirits Competition in San Francisco. This year, Coole Swan, which is produced in Ireland, was also bestowed a 'Double Gold' medal for excellence.

bottle

New whiskey image for old Irish liqueur

C&C International has given Irish Mist liqueur a make-over with the aim of more than doubling sales volume over the next five years.

Designed by UK packaging consultancy Lewis Moberly, the new packaging positions Irish Mist closer to Irish whiskey and away from traditional liqueurs. A tall whiskey-style bottle replaces its former decanter look.

C&C believes giving the whiskey-based liqueur a closer association with the rapidly growing Irish whiskey category will attract new consumers and therefore makes "perfect business sense".

Old image
The decanter look is out for this whiskey-based Irish liqueur.

tony
Tony Abou-Ganin
"I like to work with only the finest ingredients"
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marco
Marco Canova
Volare brand ambassador in action
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salvatore
Salvatore Calabrese
"people no longer ask for liqueurs after dinner"
Read the report


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