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Marks and Spencer commits mini-bottles to PET

 

 

Marks and Spencer is placing all its 25cl still wine into multi-layer PET bottles.
The move away from glass quarter bottles shows the confidence the retailer has in the new long-life PET bottle developed by Paul Sapin and promoted by Roger Harris Wines in the UK.

The French company based in Mâcon is supplying and bottling the entire range in its multi-layer PET bottles, which have been proven to keep wine fresh for at least two years.

Roger Harris, MD Roger Harris Wines believes the PET bottles will be popular with shoppers: “Customers at Marks and Spencer will have the benefit of buying wine in small bottles that are 88% lighter than glass, shatterproof and won’t clank in their shopping bags. The bottles, which fit neatly into a fridge, cool box or picnic basket are ideal for those who enjoy a glass of great quality wine at home, or anyone heading out and about, perhaps off camping, to BBQs or to summer events,” he says.

The new bottles are 88% lighter than glass bottles, require less energy to manufacture and reduce emissions through transport and distribution.  Marks & Spencer, which typically sells around 100,000 small bottles a week, claims the move to PET will save 525 tonnes of packaging waste per year and reduce its carbon footprint in transportation and distribution.

The 25cl range includes 19 wines, including French Chardonnay, Côtes du Rhône, Beaujolais, White Burgundy, Chablis and Châteauneuf du Pape; Australian Shiraz Cabernet and Semillon Chardonnay and Chilean Sauvignon Blanc and Cabernet Merlot.

Independent laboratory tests showed that after two years the wine in the multilayer PET bottles had stayed as fresh as the wine in glass. It
provides a complete mechanical barrier to oxygen with no scavenger required, and is proven to be over five times more effective than standard mono-layer PET.

 

1 May 2010 - Felicity Murray