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Second European filler licensed under Vinsafe

Cacolac has signed a contract with Australian company Barokes (now registered in Europe as Vinsafe International) licensing the French company to fill wine in a can using Barokes’ Vinsafe technology.

The Vinsafe process is the only wine-in-a-can packaging system, combining long shelf life with high product quality and managed by global patents. Cacolac is the second European filling facility to be awarded this license after the Spanish company Font Salem. Ball Packaging Europe, one of the leading European beverage can manufacturers, is the only European supplier of Vinsafe cans for wine using Barokes’ technology.

The Vinsafe technology uses three elements – wine parameters, can specifications and filling conditions. It is the only packaging system that has been proven to deliver consistent quality, stability and longevity to canned wine.

Ball signed the contract to manufacture and supply the specially produced cans for wine using the Vinsafe production process in December 2010. As an approved supplier, Ball will produce the aluminum cans with the Vinsafe logo to demonstrate that both can and content comply with the specially patented standards. With the two recently licensed Vinsafe fillers located in the major wine regions of Valencia (Spain) and Bordeaux (France), the European supply chain for Vinsafe is now established, offering European wineries a proven alternative packaging system for their wines and thus opening up new markets.

Cacolac Director, Christian Maviel, stated: “We are surrounded by premium wine producers looking to access new international markets and consumers with their wines and after much investigation we decided that the only viable option is Vinsafe.  Wine is not easy to fill in a can while maintaining its quality. We would not risk filling wine for brand owners with centuries of winemaking history behind them without the use of the globally patented Vinsafe wine packaging system, which offers a unique can, lining and filling process specifically designed for wine – something that has not been available prior to Barokes’ patented Vinsafe specifications.

Wine in cans with strong market potential
The market for wine in cans offers great potential, as the double-digit growth of sales figures for Europe in recent years demonstrate. Reasons for that development are changing market structures as well as new trends in consumer behaviour. Small-sized cans with a volume of 200 to 250ml are particularly attractive to consumers who only enjoy wine occasionally or in single-serve quantities such as in single households.
The metal packaging also offers a way of reaching young consumers who are not traditional wine drinkers but would like to try a premium wine in an innovative packaging.

“Wine in a can is convenient and trendy,” explains Gerlof Toenhake, director marketing at Ball Packaging Europe. “Cans are unbreakable, lightweight and compact, making them ideal for outdoor and on-the-go consumption like on a picnic or at a music festival. “Wine in cans also has a particular appeal to market segments where ease of transport, weight, storage and safety are important. This is the case for airlines, passenger ships and trains. Also, specially designed Vinsafe cans are the ideal packaging for the worldwide export of wine.”

From the wineries’ viewpoint, beverage cans offer enhanced graphic options like thermochromic ink that changes color depending on the temperature of the can or embossing to mould a detail into the surface which underlines the exclusivity of the design. Additionally, they provide premium quality as they are impermeable to oxygen and light. When it comes to sustainability, beverage cans offer various benefits. The metal containers are completely and infinitely recyclable. Recycling them saves up to 95 percent of the energy that is needed to produce new material. What is more, CO2 emissions are reduced by up to 95%.

Cacolac is based in Léognan, just south of Bordeaux, within one of France’s premium wine-growing regions. In early August, the Cacolac facility underwent a comprehensive Vinsafe accreditation process to fill wine in a can. In May, the Spanish filler Font Salem became the first company licensed to fill wine in a can.
Only accredited and certified (Vinsafe) filling facilities can be relied on by wine producers to ensure the consistent quality of their wine in a can products thus offering unique protection to this new global wine category.

About VinsafeVinsafe is the globally patented wine in a can packaging system. Vinsafe is a complete wine packaging system based on a platform that involves all three key aspects of successfully putting wine in a can, that of wine, the can and filling specifications. Vinsafe is the only proven technology capable of producing international award winning wines (over 125 medals to date, including Platinum, Gold, Best in Class, nomination for Best at Show etc) with quality, integrity, stability and longevity. Over a decade of extensive research and development has been committed to creating this purpose built product for the global wine market. Vinsafe patents for wine in a can cover over 41 countries to date. For more information, please visit www.wineinacan.com or www.vinsafe.com

About Ball Packaging Europe
Ball Packaging Europe is one of the leading European beverage can manufacturers, employing 2,600 people at 12 sites in Germany, France, Great Britain, the Netherlands, Poland and Serbia. The company is a subsidiary of Ball Corporation, a supplier of high-quality metal packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,000 people worldwide and reported 2010 sales of approx. 7.6 billion US dollars.

 

Sept 11

 

 

 

1 September 2011 - Felicity Murray