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Russian Standard promotes in travel retail

Russian Standard Vodka extends its global Vodka as it should be’ campaign in duty free this month with the launch of a boxed set of miniatures, as well as a limited edition of its ultra-premium expression, Imperia Crystal Crown – eight times distilled and crystal quartz filtered.

The first full promotion will be at Heinemann Duty Free at Frankfurt Airport Terminal 1B by its distributor Rémy Cointreau Global Travel Retail and airport retailer Gebr Heinemann. Customers purchasing two bottles of Russian Standard Gold, Platinum or Imperia vodka will receive a set of the Russian Standard miniatures.

The Imperia bottle has dark red cylindrical cap reminiscent of the tall fur-lined hats worn by the Russian ‘boyar’ nobility from the 15th century. In this latest presentation the cap is studded with 24 Swarovski crystals ‘evoking the purity of the vodka’.

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1 November 2011 - Felicity Murray