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Wine in a ‘mini barrel’

Beverage can maker Ball Packaging Europe and EB-Secco presented fruit and sparkling wines in cans at ProWein in Düsseldorf last month. Filling wine in aluminium beverage cans opens new markets to winegrowers: The target group are the 20 to 39-year-old consumers, who are not traditional wine drinkers, but like new ideas.

The wine can with the Protected Quality seal developed by Ball is lightproof and gastight, with a special lacquer inside to protect against any undesired reactions between the wine and the metal. The small size of the Slim Can (187/200ml and 250 ml) plus its unbreakability and low weight make it particularly efficient during transportation and storage – especially for airlines, catering in trains and on passenger ships.

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1 April 2012 - Felicity Murray