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Ciroc's perfect serve

French agency QSLD has created an innovative ‘service ritual’ for a six-litre bottle of Diageo’s Ciroc vodka. The modern and stylish sculptured piece that holds and serves from the large bottle won a Bronze Pentaward last month for its design and functionality.

The premium French vodka has the distinctive characteristic to be made exclusively with grapes grown in France rather than the traditional areas of production.

A large brushed metal ring inserted with a blue LED light fitting circles and holds the slender bottle. The ring stands on a pivotal-base and with a majestic and fluid movement, it rotates to service the drink.

 

26 November 2012 - Felicity Murray