RSS Feeds

Advanced search

You are in:

News

Skyy Vodka introduces Moscato grape infusion

Skyy Vodka is extending its line of infused vodkas made with natural ingredients with the launch of SKYY Infusions Moscato Grape, the first Moscato grape infused vodka on the market.

The popularity of Moscato wine is exploding in the US. It is the fastest growing wine category in America, recently jumping to the third most-popular white wine varietal in the industry. According to Nielsen, Moscato sales grew 73% in 2012, the largest gain of any varietal. Consumers and bartenders have recently discovered a love for the unique Moscato flavour and are now exploring new and innovative ways of integrating it into their nightlife and drinking occasions. 

Skyy Infusions Moscato Grape is the first vodka to combine the number-one flavour in the wine category with the number-one spirit in the beverage alcohol industry, offering consumers a new spirit that is perfect for sophisticated cocktails, capturing the current energy behind both vodka and Moscato wine.  

Skyy Infusions Moscato Grape joins the brand’s existing line of premium flavours, which includes Wild Strawberry, Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit. It will be available in 50ml (US$1.99), 375ml (US$10.49), 750ml (US$18.49), 1litre (US$23.49) and 1.75litre (US$26.99). 

The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities, and on-/off-premise promotions.

 

20 March 2013 - Felicity Murray