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Disaronno makes a perfect match for Moschino

Disaronno liqueur has partnered with fashion brand Moschino to create a limited-edition bottle that will donate part of its profit to the charity Fashion 4 Development.

The ‘Moschino Loves Disaronno’ bottle has been designed in the classic Moschino style, featuring its signature heart pattern. The bottle has been completely sleeve-wrapped in the design, which on the distinctive Disaronno bottle shape, creates great stand out on shelf. The bottle will be on-shelf from late October.

Brand manager for Disaronno, Sam Bovill comments: “The Moschino Loves Disaronno project is an exciting development for us. By collaborating with another iconic Italian brand, we have created a special bottle, which will make an ideal present this Christmas as well as create added value for the consumer.

“Disaronno continues to perform extremely well in the on and off-trade, growing by 7% and 5% respectively. We expect to see sales fare well in the run up to the all-important festive period, though we recognise we need to keep the brand current with new and relevant campaigns for our consumers.  We hope that the Moschino Loves Disaronno design will please our current drinkers as well as introduce new drinkers into the category through trial and gifting purchases.”

In celebration of the link up, Disaronno has launched a dedicated serve, the Disaronno Loves Sour, which builds on the brand’s signature serve, the Disaronno Sour.

Disaronno Loves Sour:
40ml Disaronno
15ml lemon juice
7 muddled cranberries
Shaken and strained in a flute with no ice and topped with Champagne

 

25 October 2013 - Felicity Murray The Drinks Report, editor