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Hennessy pop-up store opens at Heathrow T5

Cognac producer Hennessy has worked in collaboration with World Duty Free Group and Heathrow airport to create a House of Hennessy pop-up store in T5 this autumn until 27th February 2014.

This new Cognac destination is the first Hennessy boutique to be created outside the cognac region. It will showcase a special product range, inviting international travellers to discover one of the world's most celebrated cognacs. Many of the products will be limited edition including Hennessy XO Collector’s Edition (£195.00) and Hennessy Private Collection 4 (£49.99). A travel exclusive product, Hennessy Privé will also be available priced at £285.00.

The international passenger profile of the airport make it the ideal location for this prestigious installation and Heathrow was delighted to make the necessary space available to Hennessy, in its main shopping mall. The boutique store will feature a striking contemporary design by French designer Mathieu Lehanneur  and at its heart will sit a spectacular crystal ‘orgue’ on which the various precious eaux de vie – with vintages ranging from the 1920s to the 1970s - will be displayed. Here, customers will be able to experience a range of VIP services and tastings that cannot be found anywhere else outside of the Hennessy Maison in Cognac. Everyone who experiences the full tasting will receive a personalised Hennessy certificate of authenticity, as a keepsake of this unique event.

Guillaume Reslou, Moët Hennessy senior travel retail key accounts manager said: "This boutique is the first of it's kind and offers a truly premium spirit experience for Heathrow travellers, particularly the rare opportunity to taste vintage 'eaux de vie' in this unique environment. The detail that has gone into every element of the customer experience in the pop up store is first class and demonstrates the lengths Hennessy goes to for perfection."

Nigel Sandals, UK category manager for liquor at World Duty Free Group adds: “Our Heathrow T5 store is the perfect location for this truly unique pop up store, which brings together limited edition product, exclusive experiences and world class customer service. The aim is to enable customers to explore the full range of Hennessy cognacs at their leisure, whilst being guided by specialist staff that we have hand selected from within our business for their cognac knowledge and language skills. The boutique store will incorporate all the latest technology, including LED and 3D screens and iPads to make the experience a truly interactive and informative one for customers. These digital aspects of the installation also enable us to adapt and tailor the offer to different passenger groups and purchasing occasions – Christmas gifting, Chinese New Year and Valentine’s Day. We are excited to see how this installation – the first of its kind – performs over the coming months”.

About Mathieu Lehanneur
Mathieu Lehanneur is renowned for creating objects and architectures that blend design, science, art and technology. A graduate of ENSCI – Les Ateliers his project Therapeutic Objects, work involving the ergonomics of medication, integrated with the permanent collection of the MoMA. In 2008, the magazine Popular Science awarded him the Best Invention Award for Andrea, a domestic air filtration system through plants that he invented with David Edwards and that gained worldwide recognition, similarly to his interior architecture of the heart of St Hilaire church in Melle in 2011 or the alternative cultural centre Electric in Paris in 2013.

His studio collaborates with leading companies like Issey Miyake, Christofle, Cartier, Poltrona Frau, JCDecaux, Nike…He also designs limited edition pieces for Carpenters Workshop Gallery in Paris and London. His work features amongst the permanent collections of the MoMA (New York), the Centre Pompidou (Paris), the SFMoMA (San Francisco), Frac Ile de France (Paris), the Musée des arts décoratifs (Paris) and the Design Museum (Gand).

In 2009, he was invited to the prestigious TED conference (2009). Gestalten published a monography devoted to him in 2012.

 

 

 

 

 

 

 

 

 

 

 

 

22 November 2013 - Felicity Murray The Drinks Report, editor