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Royal Salute The Polo Batch is launched

Pernod Ricard Travel Retail is launching Royal Salute The Polo Batch, its first World Polo limited edition, in celebration of its links with polo, the ‘sport of kings’.

Crafted by master blender Colin Scott, The Polo Batch is a 21 year old blend which is expected to be highly sought-after by travellers in Asia and The Gulf.

The striking new bottle celebrates the international footprint of polo, featuring the names and locations of various Royal Salute World Polo events, including: The Royal Salute Polo Cup in Jeju, Korea; The Maharaja of Jodhpur Golden Jubilee Cup in Jodhpur, India; The Royal Salute China Open in Beijing, China and The Royal Salute Jubilee Cup in Greenwich, US.

A white “sporting stripe” emblazoned on the front of the gift box is an instantly recognisable design cue that further highlights the expression’s sporting links and provides strong on-shelf presence.

Both Pernod Ricard Asia and Gulf Travel Retail are introducing the limited edition via innovative activations to help travellers gain an understanding of the elegance and prestige of polo and the lifestyle associated with it.

The Polo Batch will be available in two duty free shops in Concourse A (Emirates Airline) in Dubai International Airport and 10 Asian airports including Incheon International, Jeju International, Gimhae International and Gimpo International in Korea and across the rest of Asia in Taoyuan International, Hong Kong International, Singapore Changi, Ho Chi Minh City, Hanoi International, Bangkok International and Kuala Lumpur International airports through January and February 2014.

The limited edition will be highlighted at each airport with impactful product displays and videos highlighting Royal Salute’s presence at international polo games and featuring world No.1 polo player and Royal Salute brand ambassador Facundo Pieres. Increased brand visibility will also be achieved via Royal Salute’s latest advertising campaign featuring Pieres.

In Asia, the launch coincides with the Chinese New Year, which in 2014 is celebrating the Year of the Horse. Travellers purchasing The Polo Batch bottle will be offered an exclusive prestige gift wrapping service symbolising fortune and happiness in Chinese culture.

Neil Macdonald, Royal Salute global brand director comments: “We believe this new expression will be a real collectors’ item and will appeal to our loyal fans’ passionate connection to the brand and its polo associations. It is a distinctive whisky that befits the traditions and values of Royal Salute; combining age and craftsmanship to create a Scotch whisky of finesse and rich complexity. These factors combined are guaranteed to create great interest across Asia and Gulf airports.”

21 January 2014 - Felicity Murray The Drinks Report, editor