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Brazilian sparkling Moscato to launch in UK

Global drinks company Copestick Murray, member of Henkell & Co., is adding to  its i heart brand range this summer with a new sparkling Moscato from Brazil.

As the world turns its gaze to Brazil in 2014, i heart Wines is keen to introduce Brazilian wine to UK consumers who are not so familiar with wines from this part of the world.

The brand is bespoke blend produced by Vinicola Aurora – a cooperative and one of the biggest wine producers in Brazil – and i heart hopes the UK market will agree that whatever the football results, they are onto a winner with Brazilian wine!

Rachel Archer, i heart wines brand manager says: “We are really excited about the latest addition to the i heart range, with i heart Brasil showing the endless possibilities for the brand. We have worked with Vinicola Aurora on a bespoke blend for the UK market and we are also happy to be introducing a lower alcohol wine at 8.5% into the i heart range. It was very important for us to find the right lower alcohol wine, and for the lower alcohol to be natural. 2014 is set to be another strong year for the i heart brand.”

With an ongoing consumer media PR campaign, we know that i heart Brasil will capture the imagination of consumer magazines in the same way the main range has.

I heart Brasil will also be involved with Wines of Brasil’s ‘Wake up the Brazilian in You’ consumer campaign in 2014.

I heart Brasil Sparkling Moscato 8.5%abv is produced using the Charmat sparking wine method from 50% Moscato Bianco and 50% Moscato Giallo grapes grown in the Serra Gaúcha region and will be available with an RRSP of £9.99.

The design agency behind the distinctive and eye-catching i heart packaging is Stranger & Stranger.

3 March 2014 - Felicity Murray The Drinks Report, editor