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Lizzy Johnson joins Quintessential Brands

Lizzy Johnson has joined The Quintessential Brands Company as international marketing director.

Lizzy has over 17 years of drinks industry experience in marketing and business leadership roles, most recently with Diageo as global brand director for Captain Morgan Rum and previously with Asia Pacific Breweries, as senior marketing manager of Heineken and Tiger Beer. In addition, Lizzy worked for four years at Heineken International’s head office in Amsterdam as the divisional leader responsible for global sponsorship and lifestyle marketing.  Lizzy also spent three years with the Union of European Football Associations (UEFA) where she led a new Brand driven directive, striving to inspire marketing excellence in football and connecting with fans across the world. 

With a proven track record of commercial success, growing challenger brands to scale as well as high profile established brands to global recognition, Lizzy has lived and worked in Holland, Switzerland, Singapore and the UK. Lizzy takes over from Stephen Loftus who is leaving to take up a new role outside the drinks industry.

Warren Scott, CEO of the Quintessential Brands Group, comments:  “We are delighted to be welcoming Lizzy to the group and very much look forward to working with her. Lizzy, who will report to Mike Salmon, will help drive the continued expansion of our brands business on an international scale. We also wish Stephen all the very best for the future in his new role and appreciate the contribution that he made at a key time of growth for the Quintessential Brands Company.”

The Quintessential Brands Company is the brand management business of the Quintessential Brands Group, based in Soho, London. The portfolio includes Greenall's The Original London Dry Gin, BLOOM Gin, Berkeley Square London Dry Gin, Opihr Oriental Spiced Gin and Toussaint Coffee Rum Liqueur. The portfolio has recently been expanded by the addition of O’Mara Irish Country Cream, Feeney’s Irish Cream Liqueur, Irish Knights, Irish Country Cream and The Dubliner Irish Whiskey Liqueur.

7 November 2014 - Felicity Murray The Drinks Report, editor