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Smirnoff adds to canned premix range

Smirnoff has launched two new premixed cocktail drinks in cans – a fruity Cosmopolitan and a Moscow Mule, combining Smirnoff vodka with lime and ginger beer – in time for the Christmas party season. The idea is that because the cans are compact and light, party-goers don’t have to carry around a whole bottle of spirit plus mixers.

The Smirnoff premix range uses Smirnoff 21 vodka as its base with a selection of the most popular mixers: Smirnoff and Cola, Smirnoff and Diet Cola, Smirnoff and Cranberry and Smirnoff Apple Bite.

Karen O’Shea, marketing manager for Smirnoff western Europe says: “We are really excited to be launching the Cosmo and Moscow Mule to our Smirnoff premix range. These cocktails allow you to have a delicious perfect serve wherever you are, with absolutely no hassle. “

The Smirnoff premix Cosmo and Moscow Mule are now available in Asda, Morrisons, Waitrose (Cosmo only) and Tesco at an RRP of two for £3.

9 December 2014 - Felicity Murray The Drinks Report, editor