Westside Drinks, the premium brand sales operation supported by Fuller’s Brewery, has strengthened its management structure and hired a third party sales force as it expands out of its London heartland. The move follows a successful year that included securing the UK distribution for leading US craft brewer, Sierra Nevada.
George MacNicol, who has led Westside since its inception in November 2013 has taken on a new role of marketing manager with specific responsibility for delivering marketing plans for the agency brands Sierra Nevada, Chimay and Veltins. As a result, Jordan Mace has been promoted to sales manager and will head up the sales operation, including responsibility for a team of external field sales executives who will promote Frontier Craft Lager and the other brands in the Westside portfolio in the South West, Midlands, North West, North East and Scotland.
In addition, Matt Bassant has been brought in as events co-ordinator to oversee the provision of Westside’s brands and bars at high profile external events.
Jordan Mace comments: “Westside’s portfolio includes some fantastic beers and ciders and we are now in a position to extend our reach and take brands like Frontier, Cornish Orchards Gold and Sierra Nevada to a much wider audience. To that end, we have refocused the way our sales operation works and increased the marketing support we provide to our agency partners.
“As a result of this activity – we do also now have a vacancy in our sales team and are looking for someone with a great knowledge of the London bar scene and a genuine passion for beer to join our growing team.”
Pictured above: Jordan Mace (left) with George MacNicol
20 April 2015 - Felicity Murray The Drinks Report, editor