Following on from the success of Lanson Pink Label over the past three years, Lanson Champagne has unveiled its next design in the Pink range. The limited edition bottle named La Vie en Rose has been designed to be more audacious, creative and original than all previous Pink editions.
Currently being highlighted in Paris at Charles de Gaulle (S4), each bottle is sold with a pen that is tied with an elegant gold lace around the neck, allowing customers to inscribe the name of the person they are gifting the bottle to. Decorated with the distinctive Lanson crosses and its slogan The Perfect Start, the fourth edition of the Pink Lanson bottle is aimed at travellers looking to purchase something extra special. La Vie en Rose is also available in a limited edition gift box, which includes the limited edition Pink bottle with pen, two branded champagne glasses and decorated postcards.
Available until the end of year 2015 and with a recommended selling price of €40.00 per bottle and €60.00 for the gift box, La Vie en Rose is supported with merchandising units decorated with cherry blossom and visuals to encourage travellers to ‘take a picture with Lanson’.
Olivier De La Giraudière, export director of Lanson Champagne comments: “We have seen so much success with the past three Pink limited editions that we knew we had to extend the range. We are always looking for new and innovative ways to ensure that our products are unique and stand out from the crowd; La Vie en Rose certainly achieves this. 2015 is a very exciting year for us, and the launch of La Vie en Rose is just the beginning.”
20 April 2015 - Felicity Murray The Drinks Report, editor