Champagne Bruno Paillard is moving away from the traditional green bottle and reinventing the multi vintage portfolio with clear glass and new labels. The independent, family-owned maison decided to make these packaging changes to better reflect its roots. The project was initiated five years ago and is now ready for release in the U.K. with a preview at Vinexpo, Bordeaux next week.
The Multi Vintage Range
For only the third time since it was founded in 1981, Maison Bruno Paillard has changed the presentation of its three multi vintages, which comprise La Première Cuvée, La Première Cuvée Rosé, Le Blanc de Blancs Grand Cru. Whilst keeping a sense of the previous incarnation, the labels have chosen certain elements of the original distilled differently. The legal label requirements have been moved to the back to highlight the name of the maison and the cuvée – now the only text on the front – which will give greater clarity to the consumer. The maison – which has always advocated total transparency – has also taken the decision to state “Extra Brut” on the back label, to signify the low dosage, which is five g/l for the Blanc de Blancs and six g/l for the Brut and Rosé. Bruno Paillard has always championed a drier style, which when coupled with long ageing prior to release, result in balanced, age-worthy champagnes. The back label continues to state the disgorgement date, which it has since the 1980s.
And more specifically: the Blanc de Blancs Grand Cru
The Blanc de Blancs will undergo a more significant change. The move to clear glass will allow consumers to see the pale gold colour of the wine which emphasises its Chardonnay origins and serves as a further indicator to its style. The Maison has put in place key processes to ensure that the liquid is protected from light from the cellar to the shelf; bottles are filled in darkness and only subjected to daylight once they have been covered in a protective fully-compostable cellulose sheet, which remains in place until serving.
Owner, Bruno Paillard, commenting on the changes said: “We have consistently carved our own path in all aspects of what we do; from ploughing our vineyard, to designing a bottle shape to optimise surface area contact or pioneering disgorgement dating... These aesthetic changes are one more step on this path, bringing more clarity to the understanding of our wines. The move to clear glass for our Blanc de Blancs gives a further sense of the Champagne inside before the bottle is even opened.”
Champagne Bruno Paillard is only available to specialist wine merchants and the on-trade, via U.K. Agent, Bibendum PLB. The new packaging will be shown to the trade for the first time at Vinexpo (14th to 18th June) on the Champagne Bruno Paillard booth (Hall 1 A168).
9 June 2015 - Rebecca Sterritt Paragraph Publishing, content manager