In celebration of its 250th Anniversary, Hennessy has created a virtual time capsule and installation, inviting people from around the world to contribute their messages for the future: a legacy for the next generation.
From inspiring people, places, technology, music and culture, to modern day advice and insight, personal messages from around the globe are being collated to create a mosaic of memories to be shared with future generations.
Each barrel maturing in Hennessy’s cellars is a time capsule in itself, carefully overseen by Yann Fillioux, Hennessy’s master blender, whose mission it is to prepare eaux-de-vie for the generations of master blenders who will follow him. This was this inspiration for the creation of the Hennessy Time Barrel, which will arrive at St Pancras International on 12 June for one week.
Over the course of the week, the Hennessy Time Barrel will invite visitors, commuters and travellers through the station to leave their own contribution for future generations in the form of a 15 second video or text message – the message that they want to be remembered from today for those in the future to cherish when the capsule is opened once again in 50 years time – 2065.
The Time Barrel will be located on the main concourse shopping area of St Pancras International, open for just one week until Thursday 18 June.
Visitors who contribute their messages will have the chance to enjoy a Hennessy Crusta cocktail at a celebratory price in the Booking Office at the St Pancras Renaissance Hotel – made with Fine de Cognac, orange liquer and maraschino cherry spirit.
Leanne Banks, marketing director, Hennessy UK, said: “The Hennessy Time Barrel is a unique concept created to fully immerse and engage our consumers, inviting them to share and celebrate this special year for the brand. Throughout 2015 we are celebrating Hennessy’s legacy and see the Time Barrel as the perfect way to involve cognac lovers in this journey with us, on a very personal and individual level. “We chose St Pancras International as the location for the Time Barrel as a fascinating hub of regeneration within London – an ideal place to tell the story and celebrate past, present and future generations, as well as the city’s gateway to Europe and, specifically Hennessy’s home in France.”
For those who can’t get to the Barrel in London in June, but want to contribute, go to: www.sendingamessagetothefuture.com to leave your message for the future.
9 June 2015 - Rebecca Sterritt Paragraph Publishing, content manager