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Jameson Wild Sloe Berry Bitters launched

Irish Distillers unveiled Jameson Wild Sloe Berry Bitters at Tales of the Cocktail 2015, with the aim of encouraging bartenders and cocktail enthusiasts to create, serve and enjoy new taste experiences with the Irish whiskey.

Jameson Wild Sloe Berry Bitters has been created by the innovation team at the Midleton Distillery, County Cork, headed up by master of whiskey science, David Quinn. At the heart of the bitters is a sloe berry distillate created by Quinn, which has been slowly matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng. The result is a new and interesting cocktail flavouring, bottled at 46% ABV.

Each bottle of Jameson Wild Sloe Berry Bitters is crafted using hand foraged sloes from the shores of Lough Corrib and Lough Mask in Ireland. Jameson has teamed up with a local foraging expert to procure the highest quality, organic Prunus Spinosa (blackthorn) sloes at their optimum ripeness. The forager picks the fruit sustainably to ensure that there are long-term supplies for the local wildlife and delicately washes each sloe so as to not remove its natural yeast and flavours.

Distributed exclusively to key bartenders worldwide, Jameson Bitters has been developed to inspire these professionals to create new and exciting cocktails. The bitters are set to appeal to existing Jameson advocates as well as food and drinks enthusiasts who are looking for a more interesting and rewarding taste experience.

Brendan Buckley, global innovation and category development director at Irish Distillers, comments: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.

“We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience. We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

After its official unveiling this week at Tales of the Cocktail in New Orleans, Jameson Wild Sloe Berry Bitters will feature at many of the world’s leading bars show and cocktail festivals throughout the year, including Moscow Bar Show, London Cocktail and Athens Bar Show.


20 July 2015 - Felicity Murray The Drinks Report, editor