In celebration of Patrón tequila’s Mexican heritage, the ultra-premium tequila brand has introduced a limited edition collector’s gift tin, which will soon be available in global travel retail. Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired metal box, which houses a bottle of Patrón Silver tequila.
“Though Patrón is enjoyed across the world, every drop of our tequila is produced in the town of Atotonilco el Alto in the picturesque Jalisco Highlands in Mexico,” says Ed Brown, president and CEO at Patrón Spirits International. “We’re very proud of our Mexican heritage, and the history and culture that for generations has inspired the production of tequila, showcased through this beautiful collector’s edition Patrón Mexican Heritage tin.”
Set against a vibrant pink background, the Patrón Silver Mexico tin prominently features two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god, as well as an eagle to represent ancient mythological symbolism. Drawing inspiration from traditional mosaics and embroidery, Sada used bright, eye-catching colours to capture traditional Mexican patterns and prints. Circling the Patrón bottle on the side of the tin is an interpretation of the ancient Aztec calendar.
The special edition Patrón Mexican Heritage tin will be available for purchase starting in the fall/auntumn this year at duty free stores worldwide, and also at select spirit retailers in domestic US and Mexico markets.
This new package joins a group of other exclusive Patrón tins, introduced in duty free and in limited quantities in over the past several years. Those have included tins celebrating Chinese New Year, and regional locales such as London and Australia.
“Duty free is always the perfect marketplace to offer exclusive and eye catching products and packaging,” adds John Kilmartin, global travel retail director at Patrón Spirits. “Mexico is not only home to our tequila, it’s also a top tourist destination and we’re excited to offer travel retail shoppers this unique opportunity to purchase a unique keepsake from one of the most beautiful regions in the world.”
Patrón Silver is made from only the finest 100 percent Weber Blue Agave handcrafted in small batches in Jalisco, Mexico to be smooth, soft and easily mixable. Its taste is sweet, with fresh agave and citrus, and a light pepper finish.
6 August 2015 - Felicity Murray The Drinks Report, editor
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