Jose Cuervo will release two limited edition tequila bottlings of Especial and Reserva de la Familia – entitled Jose Cuervo The Rolling Stones Tour Pick – to celebrate the pivotal role Jose Cuervo played in fueling The Rolling Stones’ notorious 1972 North American tour, which was dubbed ‘the Tequila Sunrise tour’.
On the tour’s eve at The Trident bar in San Francisco, a bartender handed the band their first Cuervo Tequila Sunrise cocktail. It was immediate hit with the hitmakers! The Lapping Tongues dubbed it the official tour cocktail and Cuervo their spiritual tour companion across all 32 cities and 48 shows.
To celebrate the tour that became legend and the drink that fuelled it, Jose Cuervo will release two special edition bottlings of The Rolling Stones Tour Pick:
The bottles will be sold in liquor stores nationwide in the US starting September and November, respectively.
15 September 2015 - Felicity Murray The Drinks Report, editor
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