Russian Standard Vodka is launching the Cloisonné limited edition bottle exclusively in global travel retail. This is the third in the company’s limited edition series celebrating classic Russian craft.
This travel retail limited edition bottle is inspired by the beautiful and meticulous Cloisonné artwork, highly prized by the Tsars of the Imperial Russian Court in St. Petersburg. The ancient technique uses intricate metalwork to create exquisite patterns incorporating enamels and gemstones.
Predominantly used in jewellery-making and for decorating small objects, many of the beautiful Faberge Eggs created for the Russian Imperial family were carefully crafted with fine enamels and are the inspiration for this bottle.
The Cloisonné limited edition of Russian Standard Original will reach stores in November and will be priced in line with Russian Standard Original.
About Russian Standard
Russian Standard Vodka is the world’s no. 1 Russian premium vodka. The Russian Standard Vodka portfolio dominates the premium segment in Russia with a 40 percent market share and sales of over 3.1 million cases in 2014 in Russia and more than 80 export markets across Europe, the US and Asia. In global travel retail Russian Standard is the 4th premium vodka brand, having doubled sales from 2008 to 2013 (IWSR).
Roustam Tariko, the founder of Russian Standard, introduced the flagship product, Russian Standard Original, in 1998. Roust is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 30 million 9 litre cases sold annually in more than 80 markets.
Russian Standard is distributed in travel retail by Remy Cointreau.
14 September 2015 - Felicity Murray The Drinks Report, editor
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