Champagne Lanson is being presented in a special gift box at Aelia stores in Paris Charles De Gaulle Airport this month.
With a passion for travel spanning over 250 years, the Champagne’s exclusive travel retail gift box is decorated with travel symbols and seals, chosen to highlight specific points of the brand’s historic past.
The gift box is offered with Champagne Lanson’s Black Label – Brut Non-Vintage.
With its matte black appearance, black lacquer and gold finish this new travel retail exclusive creates an elegant and eye-catching look. The iconic symbols have been re-designed to incorporate the Lanson Cross, while some of Lanson’s old seals have been transformed into stamps making the gift box totally unique. The French origin of the Lanson House has also been subtly represented through the use of delicate French flag designs.
Alongside the gift pack, Champagne Lanson will be offering a 15% price reduction on Black Label 75cl, Rosé Label 75cl, Twin Pack Black Label/Rosé Label 2x75cl, and Twin Pack Black Label 2x75cl to travellers passing through CDG Airport throughout the month of September.
Olivier De La Giraudière, export director of Lanson Champagne comments: “This original gift pack exclusive to travel retail is another indication of Champagne Lanson’s commitment to the channel. We pride ourselves on giving our travel retail customers unique and outstanding products that cannot be bought in the domestic market. By incorporating elements of Champagne Lanson’s history onto the gift-pack, along with travel related symbols, we have created a very relevant item for the category; one that we hope that travellers will want to enjoy with their friends and family. By featuring our most successful and original Champagne – Black Label – with its redesigned label - we are positive this new gift-pack will fly off the shelves.”
14 September 2015 - Felicity Murray The Drinks Report, editor