New World Wines specialist, Accolade will be tickling taste buds at TFWA World Exhibition (Red Village, J02) with its range of brands. The company that has a strong portfolio of wines primarily from Australia, New Zealand, South Africa, Italy, the US and Chile is aiming to expand its distribution, as well as introduce its new offerings from Hardys and recently acquired brands Mud House and Grant Burge.
Accolade Wines, has become the first company to have a footprint in all major New World wine regions, with its latest acquisition of Chilean, Viña Anakena, cementing its position as the leading New World supplier of premium, commercial and value wines.
Rupert Firbank, commercial director comments: “TFWA World Exhibition is the pinnacle of the travel retail year; with so many key industry figures in one place it gives us the perfect opportunity to showcase our broad portfolio of wines. We make single varietal wines, great blends of different varieties and blends of different regions, which means we can offer our customers a great range wherever they operate and whoever their passengers are.”
Accolade Wines new products include Mud House (NZ) – whites from Marlborough, Pinot Noir from the Central Otago region, and Mud House Hill No.5, a travel retaill exclusive that is solely sourced from the hillside blocks of Mud House’s Marlborough Vineyard.
Accolade Wines will also be focusing on its Flagship Hardys portfolio of wines; sold in over 150 markets around the world. New for the Hardys range is Hardys HRB Pinot Noir 2014, Hardys Premium Selection Shiraz and Chardonnay – both travel retail exclusives.
“Over the last couple of years we have slowly introduced a more premium selection of wines from the Hardys range. Some of the most fantastic wines in Australia are from Hardys, but the more premium products have never left the country. We are spreading the word around the world about the really exciting wines we make that you might not be able to buy at home, but come from a brand you know and trust. Our wider vision is to be the leading provider of Premium, Commercial and Value wines. We can do this especially well with Hardys, allowing travellers with different budgets to experience great wines at a price they can afford.
“We now have five travel retail exclusive Hardys wines including Hardys Premium Selection and Hardys The Journey, ranging from US$20 to US$200 as well as good allocations of other premium wines in the portfolio,” Firbank adds.
Accolade will also be showcasing its portfolio of top Barossa Valley wines from Grant Burge, which were acquired earlier this year, along with its recently re-packaged Italian range, Da Luca, including the new Da Luca Prosecco.
23 September 2015 - Felicity Murray The Drinks Report, editor