At the TFWA World Exhibition being held in Cannes this month, Voga Italia will reveal its new promotional packaging exclusively designed for duty free stores.
The company launched its distinctive award winning wines into the travel retail market at last year’s show. “Since the brand’s launch in 2006 we have succeeded in establishing ourselves in 73 countries, hundreds of cosmopolitan cities and thousands of the trendiest bars, clubs, lounges, restaurants and retail outlets worldwide,” says Voga Italia’s managing director Giovanni Pecora. “Expanding into duty free was a natural and consequent move.”
Voga Italia will present its new specially-priced promotional packaging available exclusively for travel retailers. Tastings will be held on the Voga Italia stand –Mediterranean Village - P10.
Voga has been recognized for its stylish and original still wine cylindrical bottle, curvaceous sparkling bottles, and most importantly for its, taste and quality. “Our goal has always been to combine the Italian style with the Italian taste.”
From white to red, still to sparkling, crisp to sweet, each wine of the collection reflects the terroirs from which they hail.
The collection includes Pinot Grigio, Prosecco, Sparkling, Moscato, Dolce Rosso, and now Red Fusion in 750ml, and a 187ml version of the distinctive sparkling wine bottle referred to as Baby VOGA.
23 September 2015 - Felicity Murray The Drinks Report, editor
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