TFWA World Exhibition (October 18-23) will see the introduction of Disaronno liqueur in a new look bottle designed in partnership with luxury brand Roberto Cavalli.
The design has drawn inspiration from the Robert Cavalli SS 2015 Pre Collection. Influenced by the undersea world and exotic safari locations, the bottle is draped in a new graphic animal print making this limited edition Disaronno bottle the perfect gift for fashion loving travellers this winter.
Listed in key hubs across the Americas, Europe and the Gulf, with a retail price estimated at US$26, the bottle will be supported by high visibility merchandising and in store activations.
For the first time, the designer collaboration will also be available in six 50ml mini bottles in coordinated looks for the season.
Augusto Reina, CEO of Illva Saronno, says: “We are delighted to announce our partnership with Roberto Cavalli for our third Disaronno limited edition. To include Cavalli in the list of our collaborations is a real honour and a truly special moment in the history of our brand.”
"We are excited to join Illva Saronno in this initiative. Two of the most well-known brands of the Made in Italy getting together is always worth celebrating,", says Renato Semerari, CEO of Roberto Cavalli.
Martin Howey, global travel retail director, Illva Saronno, comments: “We are very pleased to be exhibiting at Cannes for the second time this year where we will have the opportunity to display the new Robert Cavalli limited edition bottle as part of the overall Illva Saronno. The previous two versions – Moschino and Versace – have been extremely successful in travel retail and we are confident that the incredible new version will be equally well received.”
The Disaronno Icon project is in its third iteration this year, after the past partnerships with Italian fashion brands Moschino and Versace. The Icon project will continue its long-time support of the charity ‘Fashion 4 Development’, sponsored by the United Nations.
The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style.
1 October 2015 - Felicity Murray The Drinks Report, editor