Casa Botran, the traditional Guatemalan rum house, is celebrating its 75th anniversary with an exclusive new product.
Botran & Co obtains its complex qualities by means of passage through different casks: white oak casks that had been used for American whisky, toasted casks, and casks in which had been used to age sherries, ports and fine South American wines, a solid know-how that needed to be highlighted in the packaging design.
“We understand that Casa Botran is the first rum maker to release a product that allows the consumers to define the flavour profile of the rum in such a customizable way. Therefore, our creative team was thrilled to bring this ritual concept to life by developing a solution that highlights the heritage as well as the contemporary vision of the company in producing refined aged rums. It’s a unique journey, immersing the consumers into the magical art of mixology,” says Joao Paulo Oliveira, head of business development at French brand design agency Appartement 103.
The crude wooden box contains a 50cl rum bottle selected to evoke the craft and preciosity perception of the product, which comes from the family’s private reserve and has been aged for up to 30 years.
The two mini 5cl bottles, containing spiced rums and citrus rum, have been designed to compliment the main product, offering consumers with not only an exceptional product, but also the opportunity to explore different tastes by mixing them with Botran & Co. To do so, a pipette and an explanatory leaflet complete the set.
“The design is unique and boosts refined detailing. The elegance of the deep dark purple paper allowed us to contrast an exceptional work of gold hot foil typography, expressing the legendary know-how of Casa Botran. The carefully designed embossed stamp on the label, the organic selected paper, as well as the hand drawing screened typeface on the glass, reinforce the long history of the company, ensuring the heritage and quality perception of the brand. The Casa Botran’s shield was placed on the right side of the label, endorsing the product with confidence through a gold hot foil stamp, triggering the consumer's curiosity to turn the bottle around and discover it as a whole,” says Marc Savary, Appartement 103’s creative director
“In details, you will discover and exceptional work of printing techniques, boosting hot foil detailing, embossing and varnish, textures and screening, offering to the final presentation a real tactile experience and superb hand-crafting VS modernity balance.”
Botran & Co, a limited series of 9.972 units, was launched on the 30th September during Casa Botran’s 75th Anniversary party at the Casino de Madrid.
12 October 2015 - Felicity Murray The Drinks Report, editor
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