Chivas Regal Scotch whisky has partnered with Apolis, a socially motivated lifestyle brand, for the latest instalment of Chivas Art of Hosting. The new limited edition pack aims to “inspire today’s gentlemen to share the brand’s spirit of generosity” and will be available globally from mid October.
Apolis has designed a bespoke set of glass tumblers to be included in the Art of Hosting gift pack. The companies worked together to create a social initiative that will help craft communities. The collaboration provides surplus glass from the manufacture of the Art of Hosting tumblers to Studio Xaquixe – an artisan glass-blowing collective from Mexico – for upcycling into luxury glass items. The resulting handcrafted wares will then be made available to purchase on the newly created platform, the Apolis Global Citizen Exchange.
Richard Black, Chivas Regal global brand director, comments: “Hosting is all about sharing, and the Chivas Art of Hosting tumbler pack is for socially conscious modern gentlemen who recognise the spirit of generosity in more ways than one. Chivas is delighted to have partnered with Apolis to help a community achieve a fairer and more sustainable future.”
The Chivas Art of Hosting pack contains two Apolis-designed tumblers and a bottle of Chivas 12 Year Old Scotch whisky. The retail price will vary depending on markets.
13 October 2015 - Felicity Murray The Drinks Report, editor
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