Stoli Group has promoted Lars Vestbirk from his previous capacity of global brand director to marketing director - international. Vestbirk will continue to lead the development of Stolichnaya Premium Vodka and Elit by Stolichnaya around the world.
Vestbirk is a drinks industry veteran, with over nine years’ experience in international spirits brand management. He graduated from Copenhagen Business School in 2007 with a Master in Business Administration and Commercial Law, which included time spent at the Australian Graduate School of Management MBA course and London Metropolitan University.
Previously Vestbirk has held various marketing roles with Belvedere Group amongst other handling Danzka Vodka globally.
Joining SPI Group in 2012 as global marketing manager, he progressed to global brand director, leading the global brand strategy with highlights including the successful launch of THE Vodka Campaign the Stoli Night Limited Edition program and implementing a globally consistent BTL strategy.
Rob Cullins, CEO comments: “Lars has done an outstanding job in leading the Stolichnaya brand platform over the past few years. I’m very pleased to recognize his efforts and contributions to the Group, by having him lead our Iinternational markets’ brand strategies and marketing resources.”
13 October 2015 - Felicity Murray The Drinks Report, editor