Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has launched the Chivas 18 Ultimate Cask Collection, a limited edition series that reinterprets the brand’s celebrated Chivas 18 expression. The Chivas 18 Ultimate Cask Collection First Fill American Oak Finish will introduce the series, and is available exclusively in travel retail from this month.
Each limited edition ultra-premium whisky will be finished in varying types of casks to magnify a selection of the 85 flavour notes of the original Chivas 18. For the first limited edition release, Chivas 18 has been rested in first fill American Oak casks, giving the expression more indulgent vanilla and caramel notes with a deep golden hue. Preserving all the essence of its rich taste, Chivas 18 Ultimate Cask Collection First Fill American Oak Finish has been non-chill filtered.
Matching the ultra-premium nature of the liquid, each whisky is presented in luxurious packaging, textured in deep, dark Chivas 18 blue and embossed with Chivas design motifs. In a design nod to the golden hue of the whisky, a golden ribbon adorns the front of the box, embossed with the respective name of each expression in the Ultimate Cask Collection series.
Colin Scott, Chivas Regal master blender, comments: “For the first edition of the Chivas 18 Ultimate Cask Collection we wanted to create a unique blend that accentuates the most iconic notes of Chivas Regal 18 Year Old, through a special finish in hand-selected First Fill American Oak casks. Designed for the sophisticated palate, the whisky provides a truly balanced taste and a velvet smooth finish.”
Richard Black, Chivas Regal global brand director, adds: “The collection taps into the increasing demand from travellers looking for unique products that can be offered as a luxury gift or shared back home during special moments and will be an exclusive addition to retail channels in airports around the world.”
The Chivas 18 Ultimate Cask Collection is bottled at 48% ABV and exclusively available in global travel retail at a RRP of US$126 per 1ltr. The first launch will be followed by two further expressions, to be released every 18 months.
19 October 2015 - Felicity Murray The Drinks Report, editor