Australian drinks design specialist Denomination (formerly The Collective Design Consultants) has joined forces with Danish design house Georg Jensen to produce an innovative sparkling brand featuring a re-sealable closure and a sleek, elegant packaging design.
Designed for luxury Tasmanian brand Heemskerk, the Georg Jensen Hallmark Cuvée was a collaboration of creative minds - Georg Jensen and Denomination - each bringing a shared appreciation of refinement and minimalism, and a wealth of experience in their respective fields.
Denomination set out to capture the hallmark qualities of Georg Jensen craftsmanship and timeless aesthetic when designing this first-to-market re-sealable closure that is a permanent and integral feature of the sparkling wine packaging.
Louise Langkilde, managing director of Georg Jensen Living, says: “Extending the Georg Jensen design aesthetic to a sparkling wine with a beautiful re-sealable closure is an interesting interpretation of the philosophy of Georg Jensen himself, who sought to create democratic designs possessing functionality and beauty. It’s a lovely complement to our Living range, which showcases beauty in the home and entertaining.”
The opportunity to collaborate with the internationally renowned design house was a natural evolution for Heemskerk, a brand for which style and design is integral part of the wine experience. Margaret Nolan, creative director of Denomination, says: “The Heemskerk design aesthetic is über-contemporary and sleek; it doesn’t confirm to normal wine conventions, yet it’s housed in a traditional wine bottle. Everything about Heemskerk captures the strength of tradition, but re-imagines it in a very modern way. To us, this was the right foundation for a collaboration with Georg Jensen, a brand of heritage and modernity that we very much admire and respect.”
Georg Jensen Hallmark Cuvée 12.5% abv, RRP AU$33/75cl, launched in Australia last week.
The bottle is sealed with a crown cap underneath the levered closure. Once the crown seal is removed the stopper can be used and is reusable for other sparkling wine bottles.
18 November 2015 - Felicity Murray The Drinks Report, editor
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