Abelha Organic Cachaça is looking to have a new-look label for the summer of 2016. To find the design for the label, Abelha is launching a global competition, the Abelha Art Awards – Celebrating Bahia.
The competition is open to everyone; whether they are an artist, a designer, an illustrator or a bartender. The winning label design will be on stockists’ shelves and behind bars throughout summer 2016 and the artist whose design will be chosen will also receive a prize of €2,000.
The brief is simple – create a piece of artwork, preferably two-dimensional, that can be used on a bottle of Abelha Organic Cachaça. Take inspiration from any shape, form, instrument, food, landscape, people, heart, simplicity or the rural rhythm of the Bahia state of Brazil, where Abelha is made. To inspire even further, Abelha will be sending out samples of the cachaça to those within the Europe Union so they can experience the lush, green, fresh flavour of the cachaça.
A competition will run until 6th February when a panel of judges will choose the top ten pieces of artwork. The artworks will then be displayed in an exhibition marking the launch of the new label, which takes place in June. The chosen label design will also be unveiled at the event.
The Summer Label 2016 will be the second limited edition label to be produced by Abelha Organic Cachaça. Earlier this year, Abelha collaborated with Brazilian based urban artist Ananda Nahu to create the first limited edition label. Her Abelha label captures all aspects of her more large-scale works; the woman portrayed on the label excites the senses and highlights the rich history of Bahia. Playful honeybees dart amongst flowers in full bloom in a world where cachaça is a feast for both the eyes and the mouth.
Abelha Organic Cachaça is an artisanal organic cachaça hailing from the lush green hills of Bahia´s countryside, a north-eastern state in Brazil. The plantation is located in the small town of Rio de Contas, surrounded by the beautiful scenery of Chapada Diamantina National Park. Abelha has a strong commitment with organic farming practices, traditional distilling methods, fairtrade principles, simplicity and joie de vivre. Bahia is well regarded as one of the most beautiful, artistic, fun-loving and musical regions in Brazil.
Launched in the UK in 2009, the brand quickly reached the premium level category due to its quality and taste. Abelha Organic Cachaça is now available at top UK bars, restaurants and retailers including Marks & Spencer and Harvey Nichols. Abelha is sold in 11 different countries
2 December 2015 - Felicity Murray The Drinks Report, editor
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