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Saint Brendan’s updates Irish Cream offer

Just in time for the holiday season, Luxco has introduced two new seasonal flavours – Salted Caramel and Peppermint Bark ­ and a more contemporary label design for Saint Brendan’s Irish Cream.

“We are excited to introduce the first flavour variations for Saint Brendan’s Irish Cream to consumers,” says Laura Bogart, brand manager at Luxco. “Both flavours still contain the same fresh cream and all-natural ingredients as our original Irish cream, but offer a delicious twist for the holiday season.”

The Salted Caramel flavor combines smooth aged premium Irish whiskey with rich, buttery cream and toasted notes of caramel for a sweet and salty experience. The Peppermint Bark blends the same aged premium Irish whiskey and rich cream with a refreshing hint of pure peppermint.

“The brand has also updated their label to reflect a more contemporary look for the classic banjo shaped bottle. The new packaging reflects Saint Brendan’s quality ingredients sourced from Irish Friesian grass-fed cows from one of the most distinguished dairy farms in Derry, Northern Ireland. The product is imported by Luxco,” says Bogart.

“Saint Brendan’s has seen a 3% YTD growth even as the category is down 2%, a testament to the consumer’s heightened thirst for quality Irish cream. Our goal is to exceed consumers’ expectations by continuing to innovate with flavours and product development.” 

12 December 2015 - Felicity Murray The Drinks Report, editor