Johnnie Walker House has unveiled a special release of Johnnie Walker Blue Label The Casks Edition in partnership with Singapore Airlines.
The rare and intricately designed bottle takes cues from the Singapore Girl's distinctive sarong kebaya uniform, designed by French couturier Pierre Balmain in 1968. Inspired by traditional fabric patterns, Balmain created a classic design that has survived the test of time and become synonymous with luxury, heritage and excellence.
The rich lapis lazuli blue bottle is the same shade as the renowned attire of the Singapore Girl. It prominently features the airline's signature batik print etched in silver, a salute to sophistication and exquisite craftsmanship.
"It brings us great pleasure to work with Singapore Airlines, a company that shares our appreciation for the contemporary but at the same time, a great respect for heritage and progress,” says Lawrence Law, global general manager for Johnnie Walker House. “This partnership with Singapore Airlines provides an opportunity for consumers to buy a product that they cannot find anywhere else – an example of our continuing commitment to bringing our most successful innovations to consumers within the world of travel.”
Mr Foo Chai Woo, Singapore Airlines divisional VP sales and marketing says: “We are proud to be able to exclusively offer our customers the opportunity to purchase this special release in-flight via Singapore Airlines KrisShop. Having our Singapore Girl’s signature sarong kebaya batik motif reproduced on the bottle of the world’s leading luxury blended Scotch whisky is an honour and we are thrilled to have been selected as the first Johnnie Walker House airline partner.”
Matthieu Comard, VP Diageo global travel Americas, adds: “Johnnie Walker Blue Label, Singapore Airlines and DFASS have much in common. They are progressive, award-wining brands known around the world for excellence. We are proud to take this opportunity to create a special edition with such esteemed partners in the travel retail and travel sectors. Their commitment to continued excellence and remarkable standards of luxury are values shared by the Johnnie Walker brand.”
John Garner, president DFASS Asia and Middle East, agrees: “We are delighted to bring this exclusive Johnnie Walker Blue Label offering to KrisShop, for Singapore Airlines passengers. This has been a fantastic collaboration with all three parties actively involved from early ideation to getting it in-flight. We believe that through this strong partnership, we will be able to provide more innovative offerings to Singapore Airlines and their passengers alike.”
The special release bottle contains the richer and more intense Johnnie Walker Blue Label The Casks Edition liquid with a 55.8% ABV. The RRP is S$378 (US$270) for the 75cl bottle. A limited run of just 2,000 bottles has been available to purchase on-board since December 1. It can also be pre-ordered online via www.krisshop.com/JW
14 December 2015 - Felicity Murray The Drinks Report, editor