French specialist liqueur and eau-de-vie producer Joseph Cartron has re-designed its collections to improve recognition of brand’s broad offer and portray a more elegant and prestige image.
The Fleuron range will include Catron’s Burgundy eau-de-vie, which includes Poire Williams des Monts de la Côte d’Or, Marcs de Bourgogne, The Fine de Bourgogne.
Benoit de Truchis, export director, says: “We took advantage of this change to improve our blends regarding the Marc de Bourgogne with the two specific styles: Marc de Bourgogne 8 years – a marc intense with fruity notes and a real freshness; and Marc de Bourgogne Hors d’age 15 years – a marc that has exceptional aromatic complexity with light woody notes and a round body.
“The neck label will improve the elegance of the bottle together with a more practical opening, the labels and gift box represent the high quality of our eau de vie and the Magnums will come with a gift box also – the wooden case will disappear.”
The white eau-de-vie range in bespoke and distinctive Joseph Cartron bottles has also been also revisited with the aim of bringing a new dynamism to the category. The bottle has been modified with a classic cork instead of a cap, the labels are colour coded to correspond to the fruits and, once again, the brand image will be carried across all the collections. The Vieille Prune joins this range.
“We are sure that this brand evolution will strength the image of our premium eau-de-vie,” he adds.
6 January 2016 - Felicity Murray The DrinksReport, editor
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