Luxco, the St Louis-based alcoholic beverage producer, importer and marketer, is introducing its first Irish whiskey to the US market. Two expressions of The Quiet Man, produced through Luxco’s partnership with Niche Drinks in Derry, Ireland, will be launched this month.
The Quiet Man brand was born when Ciaran Mulgrew, managing director and co-owner of Niche Drinks and founder of The Quiet Man, decided to create a whiskey to honour his father, John Mulgrew. “In more than 50 years behind the bar, my father saw and heard it all, but like all good bartenders, John Mulgrew was true to the code and told no tales. He was ‘The Quiet Man,’ or as they say in the pubs of Ireland, ‘An Fear Ciuin,’” explains Ciaran.
Distilled in traditional Irish whiskey pot stills matured in oak barrels and recasked in first-fill bourbon casks, The Quiet Man will be available in two varieties: The Quiet Man Traditional Blended Irish whiskey and The Quiet Man 8-Year single malt Irish whiskey, both bottled at 80 proof and sold in 75cl bottles. The Traditional Blended whiskey is aged four years and has a high malt percentage, compared to most blends, offering a mellow and ultra-smooth finish. The single malt offers a smooth taste and floral notes for a more premium experience.
“The difference between a good whiskey and a great whiskey lies not just in picking the best ingredients and having the most skilled distiller,” Mulgrew added. “It lies in selecting the finest barrels to let the whiskey mature in. Our unique process of finishing the aging in barrels that previously held bourbon but never whiskey, allows The Quiet Man to soak up those wonderfully sweet yet spicy oak flavours, and the result is two great Irish whiskies.”
The Quiet Man is currently available in Germany, South Africa, Canada and Ireland, and was first bottled in June 2015. It will be available in the US in January, through a joint venture between Luxco and Niche Drinks, whose partnership dates back to 1986.
Suggested retail price is US$39.99 for the blended and US$49.99 for the single malt.
11 January 2016 - Felicity Murray The Drinks Report, editor
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