Travis Tober, Texas bartender and cocktail consultant, is joining House Spirits Distillery as a full-time member of the brand supporter team.
Travis will serve as director of education and advocacy for the company’s flagship brand, Aviation American Gin, and he will work under the guidance of Brooke Arthur, the company’s long-time brand educator, to continue to grow the brand. Since 2012, he has served as a critical member of the Aviation American Gin brand supporter team in a part-time capacity, where he worked hand-in-hand with bartenders and beverage program leaders to build affinity.
In addition to Travis’ appointment, Brooke, who became a partner in the company last year, will take on an expanded role as vice president, global education and advocacy for House Spirits Distillery. The promotion comes at the end of a landmark year for her, having also earned the 2015 award for best American brand ambassador at Tales of the Cocktail, becoming the first craft spirits brand ambassador to earn this distinction. Brooke will continue to manage a growing team of Aviation American Gin brand supporters across the US and Canada.
“We are thrilled to have Travis as a full-time member of our Aviation American Gin brand supporter team, and are excited to share the news of Brooke’s promotion and expanded role,” says Thomas Mooney, CEO, House Spirits Distillery. “2015 was our biggest and most successful year to date, due in large part to our talented family of Aviation American Gin brand supporters and Brooke’s unwavering dedication to and leadership of this effort. With Travis on board, we will expand our program to several new markets in North America and Europe, and we are looking forward to another record year in 2016.”
18 January 2016 - Rebecca Sterritt Paragraph Publishing, content manager