Diageo Global Travel Middle East and Industrias Licoreras de Guatemala have announced a new edition to their family of Zacapa rums, Zacapa Edición Negra, which is now available in travel retail stores worldwide.
Inspired by traditional Mayan rituals, this slow-aged artisanal rum is said to be a true expression of Guatemalan heritage and culture. Produced from sugar cane grown in the volcano-shadowed lowlands and aged 2,300 meters above sea level in the cool air of the Guatemalan highlands in double charred American oak casks, the result is a dark rum with a smoky intensity and accentuated woody and spicy notes.
This new rum showcases a different Zapaca palette, a step away from the sweet butterscotch notes identified in Zapaca 23.
Each aspect of production has taken place under the watchful eye of master blender Lorena Vasquez, who is renowned for creating rums that are bold in character, appearance and flavour.
Peter Fairbrother, marketing director of Diageo GTME (GTME), says: “In our quest to provide travel retail customers and shoppers with new and different drinking experiences, the Diageo GTME team is thrilled to introduce Zacapa Edición Negra – a truly exciting innovation in the luxury rum category.
Delivering a bolder, new flavour inspired by the powerful, natural landscape of Guatemala, Zacapa Edición Negra is the perfect choice for the rum connoisseur, as well as those travellers looking for something very special.”
Zacapa Edición Negra comes in a slender and elegant bottle, complete with the distinctive Zacapa Petate band - this time in sleek black. To complement the beautiful bottle, it is encased in a lavish ebony canister. This new bottle design stands out from the crowd and enhances the opportunity to make Zacapa Edición Negra the perfect gift.
Ron Zacapa rums are available from today in travel retail outlets globally. Zacapa Edición Negra is priced at €70 for a 70cl bottle.
Zacapa is owned by Rum Creation and Products, a 50/50 joint venture between Diageo and Industrias Licoreras de Guatemala. Diageo is also the global distributor for Zacapa except for Central American and Guatemala duty free.
15 March 2016 - Felicity Murray The Drinks Report, editor