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Irish Distillers unveils Jameson Crested

Pernod Ricard Irish Distillers has unveiled a new premium Irish whiskey, Jameson Crested. Launching internationally from April, Jameson Crested brings to life the history of the Jameson Irish whiskey brand and its spiritual home of Dublin, with the aim of increasing excitement around Irish whiskey across the globe.

Jameson Crested is described as being a celebration of the first drops of whiskey that were bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time in 1963 when Jameson took full control of the whiskey making process, from grain to glass. Up until then, distillers – including the Jameson Distillery – sold barrels of whiskey to bonders to bottle and sell to consumers. However, reports of a handful of whiskey bonders watering down their whiskey in the 1960s led Jameson to complete the process inside the distillery walls to protect the quality of the whiskey.

Launching internationally from April 2016, Jameson Crested is a triple-distilled Irish whiskey that brings together rich pot still Irish whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels.

Daniel Lundberg, global brand director for Jameson, comments: “The international launch of Jameson Crested is an exciting step as we celebrate the story of the first Jameson whiskey bottled at the Bow Street Distillery in Dublin. Jameson Crested has played a key role in the dynamic history of Jameson, and by bringing this expression to an international audience we aim to excite consumers the world over who are looking for Irish whiskeys rich in heritage and personality. As with all of our award-winning whiskeys, exceptional flavour comes hand-in-hand with remarkable stories; Jameson Crested is no exception, offering a new taste experience from the world’s favourite Irish Whiskey brand whilst retaining the recognisable smoothness that is distinctly Jameson.”

Jameson Crested is presented in a new design to reflect the history of the brand and showcase the quality. The bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal that tears when opened. The new bottle design is being used across the family of Jameson premium whiskeys, including Jameson Black Barrel.

Jameson Crested 40% ABV has a RRP of £29.99 or global equivalent per 70cl bottle.

29 March 2016 - Felicity Murray The Drinks Report, editor