Eric Helms has been named marketing director for Brown-Forman global travel retail, taking over from Tim Young and Jeannine Wise who will shift to other responsibilities.
Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as customer marketing director for GTR.
Helms joined Brown-Forman in 2014 serving as North American marketing director for Finlandia Vodka and Chambord before taking on the role of global brand director for Jack Daniel’s Tennessee and Fire. Prior to Brown-Forman, he held marketing positions with Anheuser-Busch, Diageo, Coca-Cola North America, and L’Oreal.
Helms earned his BA in International Studies and Economics from the University of North Carolina and Masters of International Business Studies from the University of South Carolina. He will continue to reside in Louisville, Kentucky.
2 May 2016 - Felicity Murray The Drinks Report, editor
Absinthe Aperitif Armagnac Baijiu Brandy - Other Brown Cachaca Calvados Cognac Digestif Drinks Producer Eau de Vie Gin Grappa Liqueur Marketing Mescal Off Trade People People Pisco Rice Spirit Rum Shochu Spirits Tequila Travel Retail Travel Retail Vodka Whiskey - American Whiskey - Irish Whisky - Canadian Whisky - Japanese Whisky - Other Whisky - Scotch White Worldwide